MRC Issues Location Based Advertising Measurement Guidelines

Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement
Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City
REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:
Small, postage stamp sized videos that take ages to buffer and gobble up your data have long been the bane of many a mobile internet user. But a Tallinn, Estonia-based ad tech firm reckon they’ve got it figured out.