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Global

Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

Region: 
Speakers: 
SVP Product, GM Customer Experience
TransUnion
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Beverly Hills, CA - March 16, 2020 - Channel Factory, the world leader in brand suitability and ad performance on YouTube, today announced multiple important senior hires in sales and marketing roles. The company is rapidly expanding its global sales presence to nurture the growth of its end-to-end YouTube software and services business, and adding marketing talent to deepen its thought leadership prominence. All new US hires roll up under Jed Hartman, Chief Commercial Officer at Channel Factory, with EU additions under Mattias Spetz, MD Europe.

Submitter's Company: 
Channel Factory
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Thursday, May 7, 2020 - 2:00pm to 3:00pm EDT

As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar​, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.

Key Takeaways:

Region: 
Speakers: 
Product Marketing, AI & Emerging Tech
The Weather Company
Director, Digital Partnership
Initiative
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk. 

Submitter's Company: 
NativeX

Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

 

Submitter's Company: 
Aqilliz
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.  

Submitter's Company: 
Nativex

Tuesday, April 21, 2020 - 2:00pm to 3:00pm EDT

Everybody talks about the weather, but nobody does anything about it." Charles Dudley Warner had it right ... until now. Weather is perhaps the single largest external swing factor in business performance – responsible for nearly half a trillion dollars in economic impact in the U.S. alone each year. Weather has been proven to affect emotion, behavior, and purchase habits, along with having impacts on supply chain, pricing, product assortment, and even staffing.

Region: 
Speakers: 
Global Director, Consumer Weather Strategy
The Weather Company
Product Marketing Leader
The Weather Company
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Ascential Software

Yahoo Inc.

TrafficGuard