Global

Goodyear CMO Richard Kellam Leads Nearly 30 Brand and Agency Executives Through New Judging Criteria Focused on Business Impact

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

Gupta Replaces Dunkin’ Brands Veteran John Costello to Continue Marketer-Focused Mission

New York, US, 19 July 2017: Near, an Ambient Intelligence Platform, providing real-time information on places, people, and products, has announced its expansion in the US market with the opening of a New York office and the appointment of a General Manager for North America.

Partnering with WARC, MMA Launches Business Impact Index – and Business Impact Award -- to Identify, Rank and Award Agencies and Brands That Deliver the Highest Level of Campaign Impact

North America Smarties Launch, Plus New Awards for VR/AV and 360-Degree Video

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

London, June 12th, 2017 – S4M (Success for Mobile), a mobile programmatic advertising company, recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France.

New York, NY (May 17, 2017)

Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today announced a partnership with Cuebiq, the largest provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising.