Responsive Web Design | MMA

Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design

Alpharooms Responsive Web Design

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Alpharooms Responsive Web Design
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Google: Using responsive web design, Plusnet doubles smartphone and tablet traffic and sees a tenfold increase in sales on these devices

Plusnet Responsive Site

GOALS
• Facilitate site conversions on all devices
• Improve user experience and customer journey
APPROACH
• Built website using responsive web design (RWD)
• Increased investment in mobile search marketing
RESULTS
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Plusnet Responsive Site
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Google: Using responsive web design together with AdWords enhanced campaigns, Towergate Insurance increases mobile visits by 218%

Towergate

GOALS
- Increase lead volume
- Deliver user experience tailored to device
- Consolidate all content on available products and services into a single site
- Future-proof online presence for new smartphones, tablets and other web enabled devices

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Google: dubizzle attracts high-quality traffic from mobile ads and improves conversion rates by up to 300 per cent

Member Submitted Content

dubizzle

GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic


APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers


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