AdTheorent | MMA Global

AdTheorent

AdTheorent, Inc., the first intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced the release of a white paper describing its patent-pending Real-Time Learning Machine™ (RTLM), the first real-time learning and predictive modeling platform developed specifically for mobile advertising. Authored by Dr. Saed Sayad, Chief Data Scientist for AdTheorent, the white paper – available at http://www.adtheorent.com/whitepaper/real-time-learning-machine-2013 – details the key differentiators of AdTheorent’s RTLM, which learns in real-time, generates data-driven predictive models “on the fly” and predicts faster than any other data mining technology, yielding demonstrable results for AdTheorent’s mobile advertisers.