Brand: The Weather Channel

Company:  The Weather Channel

Goals

• Extend The Weather Channel brand and trusted information to wireless devices

Solution

The Weather Channel developed a wireless download application using Brew and Java technologies. Wireless subscribers are now able to access the latest weather reports while away from their televisions and computers. Offered as a subscription product, the application provides current conditions, detailed forecast information, and animated color radar images through an easy-to-use interface. By accessing The Weather Channel information on their wireless devices, subscribers have all the tools to better plan their activities throughout the day. During severe weather events such as hurricanes, the animated radar maps have proven extremely valuable, especially when television and phone lines are hit by outages.

The Weather Channel brand was successfully extended to wireless devices, allowing consumers to access the weather information they need when they need it.