Brand: Madonna Mobile Storefront

Company:  m-Qube

Goals

• Launch a cross-carrier mobile store where Madonna fans can digitally download her ringtones, content and images to mobile phones with charges going directly to their wireless bill.
• Provide access to an exciting new channel to further monetize Madonna’s content
• Enable Madonna to market directly to fans and encourage album sales while maintaining quality control and discouraging piracy of copyrighted music content.

Mechanics

Madonna launched the first artist-drive web-based store to sell ringtones, images and other mobile content.  The mobile store, powered by m-Qube, allows Madonna to reach her fans in the U.S. and Canada from her web site, Madonna.com, by offering exclusive content that they can personalize their mobile devices with.  Madonna fans can easily browse and purchase the artists content on Madonna.com or through their mobile device simply by providing their mobile number and handset type with charges going directly to their monthly wireless bill.  This makes finding and purchasing content much easier, quicker and convenient for consumers.