Without any design background, He begin his journey in advertising as a jr. Art Director in 2003. Several years later he reach the number 1 spot on the Campaign Brief Asia Creative Ranking. 

After 14 years of experience in Indonesia & Vietnam advertising industry handling various blue chip accounts such as Danone AQUA, Telkomsel, Johnny Walker, Gudang Garam, Nutrilon Royal, Bebelac, Orang Tua Grup, Mayora, Unilever, etc He decide to join FCN and start his own ventures with Finch Agency in 2017.

He won all of the major international advertising award shows like Citra Pariwara, Adfest, Spikes, D&AD, Clio, A.W.A.R.D., Youngguns International and the first ever gold Cannes Lions for Indonesia in 2010 and also the first ever effectiveness award for Indonesia in APAC Effies in 2016 with the famous  #AdaAQUA campaign for DANONE AQUA. And judge in various advertising festival lika Pinasthika Advertising Festival & Busan AdStar in South Korea.