Shabnam Panjwani is Chief Marketing Officer at Edelweiss Group, where she spearheads brand positioning and thought leadership.

She has over 25 years of diverse marketing and communications experience, kick starting her career with daCunha Advertising followed by a long stint with Everest DY&R, where she successfully built and managed a wide portfolio of brands across different industries.

Shabnam joined Edelweiss in 2006 and has led various initiatives to establish the Edelweiss brand in the highly cluttered and competitive financial services space. Instrumental in aligning marketing efforts across the diversified business segments of the Rs. 75 billion Edelweiss Group, her efforts over the years have earned the Group recognition as one of India’s Most Promising Brands (Economic Times 2015) and among India’s 100 Most Valuable Brands (World Consulting Research).

Shabnam graduated from St Xavier’s College, Mumbai and has a diploma in Advertising & Marketing from Xavier’s Institute of Communication (XIC), Mumbai, she is also passionate about theatre and the Blues.