Saugata leads WPP/GroupM’s integrated digital marketing services company – Quasar Media.
A solution-first thinker with an in-depth understanding of the marketing ecosystem, his passion is Marketing Automation (MarTech).
With a strong focus on staying abreast with consumer behavior and changing purchase journeys, Saugata’s team specializes in delivering end-end marketing automation projects that deliver on go-to market strategies and help create robust content and communication, backed by behavioral data.
He brings to the table vast domain knowledge, a keen understanding of business requirements and enjoys working across different communication and tech disciplines to ensure implementation of the core business strategy.
His aim is to create an ‘Agency Of The Future’ which people and clients love to work with!