Saby is an accomplished ad agency leader and consumer branding pro with 20+ years of cultural fluency in India and East Asia, leading global agencies, Lowe and J. Walter Thompson (current), helping to build value and success stories for diverse businesses across markets. He has 10+ years in evolving Vietnam as a hands-on player partnering major domestic and international businesses in their consumerization journey - from globalizing Vietnam's national airline, to launching a successful Japanese consumer JV, to helping build an early stage start-up in kids nutrition, to scaling a MNC consumer pharma brand and turning Vietnam into the client's largest global play.