Rahul Marwaha is Vice President of Media Activation in India at Essence, a global data  and measurement-driven media agency which is part of GroupM. In his role, he is  responsible for overseeing media buying and optimisation for all clients in the market.     Rahul comes with over 15 years of experience in the media and marketing industry. ​Prior  to Essence, ​he​ worked at IPG Mediabrands’ full-service digital agency Interactive  Avenues where he rose quickly through the ranks​. ​His client experience includes Maruti  Suzuki, Coca-Cola and American Express.    Rahul ​graduated from George Brown University in Canada.