Phil is one of the  most experienced authorities on the development of brands in Vietnam, having worked in the market research industry there as far back as 1994. His particular area of focus is understanding brands and communication impact. He has been present in Vietnam to witness the rapid change to digital advertising.

Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), UK (1999-2001) and Thailand (2004-2007). Phil published an article in AdMap magazine (Jul/Aug 2010) titled ‘The Future of Research in Developing Markets.’ He is a keen participant and speaker at brand and marketing events within Vietnam.