Pedro is a seasoned advertising professional with a career that spans from production to entrepreneurship to creative to media with a seamless strategy and technology approach, in global networks like FCB, GREY, DDB and Mindshare. Having spent time in Latin America region with global and local clients, moved to Asia still with Mindshare in 2015, to lead digital for Unilever out of the regional Singapore hub until present time. In this role, he has led the expansion of programmatic in the region and governance for a region that covers such markets as South East Asia, South Asia, and South Africa.