Pancham is currently SVP at Broadcast Audience Research Council (BARC India) and is part of team setting up BARC’s Digital measurement. He has been instrumental in conceiving and executing path-breaking roles in Convergence, Mobile, Digital and Broadcast Media.

With +20 years of experience spanning marquee names like BARC, AdColony, Opera, 9XM, Airtel and Zee, he is known for his distinct blend of Setup and Management insights in Convergence of Digital and Traditional Media and Content Development spaces.