Mimmie is a veteran in the digital industry, specially in the mobile space. She is a passionate advocate and champion for mobile advertising and has collaborated extensively with brands, agencies and the digital community in bringing mobile advertising to the forefront of digital marketing.

Being an early adopter, Mimmie has helped spur the growth of mobile video advertising in the region. She has been instrumental in successfully setting-up adtech companies that created impactful footprints across the Southeast Asian region

In her current role as General Manager-Southeast Asia for Appnext, Mimmie continues her mobile journey, pivoting to innovations in app marketing. She is working with her team in bringing new technologies in app marketing from in-app to on-device.

Mimmie ranks as one of Top 100 Most Influential Filipino Women on Linkedin 2021.