A self-confessed strategeek and an avid gamer, Mimi had an unconventional start in media, straight in the world of strategy. There, she worked on some pretty cool brands; PayPal, PepsiCo and TAL Insurance for 5 years imagining the future of payment and disrupting how insurance companies advertise. Mimi has been working in China for 3 years where she leads strategy and award winning ideas for Unilever and Google.