Matthew is a digital strategist at heart with extensive hands-on experience. Over the course of his career his responsibilities have included channel strategy, media strategy, paid search, media planning, buying and tracking across all media channels. He looks after all media at NATIVE VML as well as leading the Data and Analytics department. In his spare time Matthew founded PixelVulture.com a leading Gaming and Technology website ( 2 x winner of African Tech blog of the year) he is very passionate about both media and gaming.