Mandy Minichiello | MMA Global

Mandy Minichiello

Mandy Minichiello
Head of Marketing - Showroom, PR and Social
Wickes

Mandy Minichiello is a successful multichannel marketing professional spanning 3 decadesworking on both FMCG and retail brands.She started out on the graduate scheme at Diageoworking on the famous Guinness brand.She then spent 20 years at Tesco, the majority of whichwas in Tesco.com, the world’s leading online grocer. She was responsible for the wholemarketing mix and particular highlights were the conception and launch of the Delivery Saversubscription service, Click & Collect, and the real food recipe site.Following a stint of running her own marketing consultancy for a few years, she moved toWickes. She is currently Head of Marketing looking after the strategically important Showroombusiness-the designand installation service for premium kitchens, bathroom and home offices.This involves delivering all customer communications through the line, including all TV, leadgeneration, PR and social media as well as the end-to-end customer journey.She’s passionate about customers, keeping things simple and great creative.