Maddy has over 25 years of experience in the media & ad tech industry.

Maddy joined Affle in 2012, as Affle was transitioning from a single product to an end-to-end mobile marketing platform company. He is now based in Jakarta and spearheading the South East Asia expansion plans. Affle is a Singapore headquartered company, with successful IPO in India. With its varied tech platforms like MAAS, RevX, Vizury Engage360, Mediasmart, AppNext & Shoffr, Affle provides differentiated services in the Enterprise, Data, Consumer Marketing, Omni channel, Online to Offline domains through managed or self served formats. Affle works with blue chip advertisers and the leading agencies across Asia, Europe & North America.

Previously, his longest stint was with GroupM India, wherein he was leading the digital business for Mindshare India. During that tenure Mindshare India dominated all digital award categories at the Abbys, EMVIES, Campaign DMA, including the Campaign Digital Agency of the year. Maddy is humbled to be included in industry performers lists, Campaign India A- Listers, Impact Digital Power 100, LinkedIn Power Profiles. He has been the advisory/ board member at MMA Forum & Ad Tech events and is an avid Speaker, Trainer, Moderator & Panelist & guest faculty at various industry forums & institutions.

His ambition is to create value for the stakeholders in his personal & professional life and dedicate time & effort in hardwiring business domain with the mobile/ digital ecosystem - be it in Owned, Earned or Paid format. His ability to break complex digital concepts into simple meaningful lessons, make him an effective trainer for the digital migrants.