Krishna Kumar
@kumar_rkkind
CEO
IDEAS
- B.Com, MBA in Marketing; ICWA Intermediate, Project Management, Business Intelligence, Program Management, in qualification
- Overall work experience consolidates to 37 years till date
- Over 20 years of training and business coaching experience - across industry sectors
- Strong orientation towards development to deployment of processes specific to industry, functional roles, internal & external communication, mobilization to allocation of resources, etc.
- Instrumental in formation to commissioning of a food colour manufacturing unit
- Instrumental in handling standard identity process development for Bajaj 2 wheelers in Overseas markets inclusive of store signages, product displays, channel branding, etc.
- Serviced brand identity signage implementation for Clarks Footwear, Preethi Home Appliances etc. inclusive of retail displays and shop-in-shop concepts, shelf branding, Island Marketing, etc.
- Planned and deployed Mobile Promotion & Branding for Preethi Appliances, Bajaj 2 Wheelers, Banking Products and Spices Spectrum Masala products, etc.
- Handled In-shop promotions, Dry and Wet Sampling for Premium Coffee, Kellogs Corn Flakes, Everest Masala, Real Fruit Concentrates, etc.
- Content development for Art/Dance Museum, Space Knowledge Center, Financial Market Knowledge Center
- Brand / product communications for new technology launch of Tech Mahindra in IT practices and TAFE Ltd. in rural capital equipment marketing
- Instrumental in Launch of ARM New Technology, INTEL Market Reach Training AV, Campus Recruitment AV
- Creative Showcase & Project management of Trade Fair Pavilions
- Complete servicing for Government Pavilion at TN Global Investor Meet 2015, Make in India Expo 2016