Katie Chatfield is the Strategy Director for fast growing customer experience agency Apparent,  developing solutions for clients like Google, VMWare, Campari and Visa. A multi award wining digital and brand strategist, she's been the strategic lead on challenges at the intersection of organisational renewal, digital disruption, customer experience and behaviour change for both the public and the private sector for over 20 years. Committed to finding the math and the magic insight that unties knotty problems, Katie contributes to the ideas community through her well red blog Get Shouty.