In his current role at Royal Enfield (RE), Deb, as he is known as, leads the Digital Media and Communications function for the brand. Primary responsibility for him has been to develop RE’s digital media strategy, adoption of digital technology across web & in-store and strengthening the social presence for the brand in the Global marketplace.

Overall with over 13 years of experience, Deb is a graduate in commerce and a post-graduate in marketing, he has wide range of experience across marketing & communication ranging from Loyalty Marketing, B2B Marketing and Digital Media & Communications. He has worked with some of the well-known marketing & communication agencies like Draft FCB, Wunderman, JWT, Bates 141, Reprise Media and more recently Motivator, a Group M agency, where he was the Digital Strategy Lead.