Andrew is one of the world’s leading academic marketing experts. He is a leading academic voice on the technology-centric future of the marketing, media, and advertising industries. He has a particular interest in issues that lie at the intersections of marketing, consumer behaviour, and technology, and is a strong proponent of the use of data-driven, analytics-focused approaches to marketing. His research over the last decade has made significant contributions to our understandings of digital marketing and advertising, and especially how social media works for marketers and how consumers behave on social platforms. For this work, he’s been recently recognised by the American Marketing Association as one of the top marketing academics in the world, and the #1 in the UK. He’s also been featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015) and has won numerous awards for research excellence.