He is a Mociologist, who is willing to learn and explore ever changing world of digital which is powered by Mobile. As per him Mobile Marketing is pretty complex and it’s at nascent stage, but it has the potential to be on par with main stream media. With over 14 years of experience, his last 9 years have been in Mobile Advertising/Marketing, wherein he has worked with over 300 brands in designing their mobile strategies which is spread across multiple touch points on mobile. He currently leads the mobile business at Omnicom Media Group, and in past has worked with companies like Times Group, Reliance Infocomm & Mobile2win.

He was also a Mobile Marketing trainer at Afaqs.com. With Afaqs campus, he has trained over 300 digital professionals across country and has co-authored a book on Digital Marketing “Curious Digital Marketer 2.0” which is a quick and interactive guide on Digital Marketing. He is also very active in taking guest lectures in premier institutes like IIM Bangalore, KJ Somaiya, Nirma Institute etc. on Mobile Marketing - which is the future.