Allen currently is the Head of Programmatic for SG, TH, HK and PH markets. In this capacity Allen is responsible for the overall revenue as well as the overall direction of all the programmatic initiatives. Allen has years of experience working with publishers in building up their digital advertising know how from Ad Operations all the way to which technology to use to maximize digital revenue. This has made him very adept in managing campaign objectives and in finding creative ways to tackle optimization to achieve campaign goals for clients. Allen is very passionate about upcoming technologies that enable and enrich the ads that bring value to users.

In his spare time, you will find Allen always spending time with his family or the bowling alley striking his stress away.