Alison (Miller) Bensch is the Vice President of Membership at the Mobile Marketing Association (MMA) and is based in New York City. Alison is working closely with MMA members to include them in a global forum that discusses and defines industry initiatives and issues; she also partners with members to help them achieve their strategic business goals.

Alison has over 10 years of experience in technology marketing, working closely with brands, publishers, technology providers and trade associations.In her previous role, she ran marketing at advertising technology company Operative, where she was an integral part of the company’s acquisition and its growth into a global marketing organization. Operative clients included influential media companies such as NBC, Amazon, Comcast, CBSi, RetailMeNot and Hulu. Her focus was on interactive events and conferences, lead nurturing, go-to-market strategy, branding, client partnerships and thought leadership.

Alison holds a BS in Business Administration with a Marketing emphasis from the University of Arizona’s Eller College of Management. In her free time, she enjoys traveling, and she loves being active outdoors – she is originally from LA.