Handem Çelenkler | MMA
Handem Çelenkler
CMO
DeFacto

Handem Çelenkler is the Chief Marketing Officer of Defacto, one of the biggest fashion retailer in Turkey and have 500 stores globally. She is responsible for all aspects of company’s marketing efforts, including CRM, digital marketing and communications. 

Before joining Defacto, Handem was the Country Marketing Director at Adidas. Previously, she worked at Unilever, served in local, regional and global managerial positions in personal care and home care categories. She also worked at Eczacıbaşı VitrA, one of the biggest holding companies and the leader brand in building materials business. 

Handem is on Board of Directors of the Mobile Marketing Association (MMA) Turkey as the Vice Chairman of the Board of Directors of the Mobile Marketing Association (MMA) Turkey and the spokesperson of the association. She is a graduate of Istanbul Erkek High School and Boğaziçi University Business Administration.