The Smarties Spain | Mobile Marketing Association

Now Open for Entries

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc.


Global Program Eligibility Period Extended

Now campaigns that are active in the marketplace between January 2017 through July 2018, are eligible for the Global Smarties. An extra 6 months opens your opportunities. The eligibility period for Region & Country Programs remains from June 2017 through July 2018.

Region & Country Programs

Enter your campaigns in Global, in multiple regions, countries, and categories for an additional chance to win a Smarties.

We have 4 regional programs in addition to the Global program (North America, APAC, EMEA, and LATAM); and 8 country programs (India, Indonesia, Middle East, Spain, South Africa, Turkey, United Kingdom, and Vietnam).

Smarties Business Impact Index

Last year the MMA, in partnership with WARC launched the Smarties Business Impact Index. The Index provides an insightful glimpse into who is delivering campaigns that create significant impact across the globe. Entering into the global program and multiple regions all increases your chances of winning a Smarties and makes you eligible to be ranked on the Business Index.


Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:
  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%


23 categories including the new AR/VR and 360 Video categories - increase your chances of winning by entering your campaigns in multiple categories and regions.

New Judging Criteria

Due to its exploratory nature, the following categories will have less weight on results than the others – that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

  • Innovation Category
  • The Internet of Things Category
  • AR/VR Category
  • 360 Degree Video Category

Go to Categories for more information.

For more information, including eligibility, guidelines and categories, select a program in the pull down menu above.


Join us on this year's Smarties Pre-Screening Council.

The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.

All pre-screening is done remotely during the month of July. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.

Pre-Screening nominations are due June 24th. A completed application form must be submitted for each candidate.

Fill out the Pre-Screening Council Nomination Form.