FAQ's | MMA

For general questions, contact [email protected].

For press inquiries, contact [email protected].

Frequently Asked Questions

Download the submission kit, an overview of this year’s Smarties.

For general questions, contact [email protected].

For press inquiries, contact [email protected].

  1. How do I submit an entry?
  2. Where Do I Submit a U.S. Campaign?
  3. Can I submit in more than one award program?
  4. What is the deadline to submit a campaign for The Smarties™?
  5. What are the entry categories this year?
  6. Are the categories the same for Global, Regional, and Country?
  7. How much does it cost to enter?
  8. Can I submit an entry in more than one category?
  9. Is there a limit to the number of submissions I can enter?
  10. May I include a video with my submission?
  11. How do I become a judge or pre-screener?
  12. When will shortlist be announced?
  13. When will winners be announced?
  14. Where do I find information about past winners and finalists?
  15. Will my submission be made public?
  16. Who can I contact for more information?
  17. What do winners receive?

  1. How do I submit an entry?
    All submissions MUST be submitted online via our Submission Tool. We will NOT accept submissions in any other format. Enter Now. You can download a PDF version of the entry form here.
     
  2. Where Do I Submit a U.S. Campaign?
    If entering a U.S. based campaign, enter the campaign in the Global Program.
     
  3. Can I submit in more than one award program?
    Yes, you can submit in more than one award program. You can submit to a country, a region, and global. Please note discounts for submitting a single campaign to multiple categories and/or regions.
     
  4. What is the deadline to submit a campaign for The Smarties™?
    The On Time deadline to submit entries for The Smarties™ is June 23, 2016. The early bird pricing will expire on May 24, 2016. Extended deadline is June 30, 2016. Please refer to regional & country programs for regional & country key dates and deadlines.
     
  5. What are the entry categories this year?
    A full list of categories is available here.
     
  6. Are the categories the same for Global, Regional, and Country?
    A limited number of categories are available for regional and country Smarties awards. Click here for details. Please refer to the APAC, China, India, & Vietnam Smarties for these programs’ categories.
     
  7. How much does it cost to enter?
    The cost to enter is:

    All fees listed are in U.S. Dollars (USD).

    Early Bird Global Regional Country Global + Regional Global + Regional + Country Regional + Country
    Submission $325 $300 $200 $500 $700 $375
    Additional Categories
    First Additional $250 $225 $125 $475 $600 $350
    Each Additional After $175 $150 $50 $325 $375 $200
    On Time Global Regional Country Global + Regional Global + Regional + Country Regional + Country
    Submission $400 $375 $275 $650 $925 $525
    Additional Categories
    First Additional $325 $300 $200 $625 $825 $500
    Each Additional After $225 $200 $100 $425 $525 $300
    Extended Global Regional Country Global + Regional Global + Regional + Country Regional + Country
    Submission $475 $450 $350 $800 $1,150 $675
    Additional Categories
    First Additional $400 $375 $275 $775 $1,050 $650
    Each Additional After $300 $275 $175 $575 $750 $450

    Please note: Discounts only apply to entries of the same campaign submission into multiple categories and multiple regions.

    Payment may be made via credit card only, except by special request ([email protected]).
    Please note fees are per submission.

    Please refer to regional & country programs for any special discounts on fees.
     

  8. Can I submit an entry in more than one category?
    Yes, you can enter a single campaign in multiple categories. There is a discounted fee if you do so. Please note fees are per submission.

    Please refer to regional & country programs for any special discounts on fees.
     

  9. Is there a limit to the number of submissions I can enter?
    No, there is no limit to the number of submissions an organization may submit. You may submit a single campaign in multiple categories or submit several campaigns in a single category, however entrants are encouraged to customize the submission based on the category for which they enter.
     
  10. May I include a video with my submission?
    Yes, it is highly recommended you include a video with your submission. There will be an opportunity to upload additional content as part of the submission process; a third party must host all videos.
     
  11. How do I become a judge or pre-screener?
    You may submit your interest in pre-screening or judging by sending an email to [email protected]. Please include a brief biography. Our judges represent the leaders in the mobile marketing industry and come from wide array of companies and geographies, view our 2015 Jury Panel.
     
  12. When will the shortlist be announced?
    The shortlist will be announced publicly once judging is complete and the results are tallied.
     
  13. When will winners be announced?
    The Smarties™ Jury Panel will make the final selection of winners. If there are no suitable nominees, judges may decline to appoint a winner, for any category or geography, in any given year.

    The Global Smarties™ 2016 winners will be recognized for excellence at our awards gala in New York City on Wednesday September 26 during our Advertising Week event.

    Regional and country winners may be recognized at a separate event prior to or following the September 26 Awards gala. Please refer to the region and country Smarties Program pages for additional information.
     
  14. Where do I find information about past winners or finalists?
    Information on past winners and finalists can be viewed here, for 20132014, and 2015 winners.
     
  15. Will my submission be made public?
    The MMA reserves the right to use any/all content included with the submission for the purposes of research. Information used for research will be kept confidential. Those who win regional or global awards should anticipate having their submission published as part of an annual mobile marketing guide. Submitters should assume that MMA will use any/all content included in the winning submissions accordingly. If you wish to review content prior to publication, please indicate that on your submission form.
     
  16. Who can I contact for more information?
    Please direct all additional inquiries to [email protected]. Please note that, as the submission deadline approaches, we receive a heavy volume of inquiries and may be delayed in responding.
     
  17. What do winners receive?
    Winners will receive a Smarties™ trophy recognizing their achievement. Attendees at our awards ceremony will receive their trophy on site. All others will be mailed to the address provided on your submission form. Only one Smarties™ trophy will be given to each winner, duplicate awards are available for purchase by special request ([email protected]).