Paperless Promotion Concept Brings Convenience to Charitable Giving
November 3, 2009
Inmar Partnership with Modavox’s Augme Mobile Enables Innovative Mobile Campaign for Breast Cancer Contributions
(October 30, 2009) WINSTON-SALEM, NC – Inmar, the nation’s leading promotions transaction settlement provider, today announced that its collaboration with mobile platform provider, Augme Mobile – a division of Modavox, Inc., now enables consumer-directed rebate charity promotions.
Natural chicken producer Springer Mountain Farms currently uses this capability for its “Scan to Save a Life” program promoting The National Breast Cancer Foundation. This program features a 2D barcode on each product package that can be scanned as a rebate proof of purchase. Instructions for SMS entries are also included. Consumers can then choose to have a rebate deposited in an electronic consumer account, such as Obopay or PayPal, or they can donate the funds directly to the National Breast Cancer Foundation.
“Being convenient and green, our mobile rewards program has been a huge hit with our consumers this year,” said Dale Faunce, Marketing Manager of Springer Mountain Farms. “Adding such a worthy cause to the range of options was a natural fit for our brand.”
Started earlier this year, the program has offered other mobile-based rewards to consumers, including video and music downloads and paperless rebates. This effort leverages Inmar’s digital promotions settlement platform (called Conexions℠) and the Augme Mobile AD+LIFESM mobile marketing platform.
“Mobile marketing holds a lot of promise for brands that get it right at retail,” said Susan Jones, Vice President of Business Development for Inmar. “And a mobile-based promotion like the one Springer Mountain Farms runs puts an attractive offer in consumers’ hands without the challenges of costly retail point-of-sale enhancements.”
The implementation of the Springer Mountain Farm promotion represents a host of new digital promotions capabilities available for brands to launch regionally and nationally.
“These mobile promotions are no longer constrained by point-of-sale integration or retailer loyalty programs,” said Anthony Iacovone, Chief Innovation Officer of Augme Mobile. “Brands now have the tools and freedom to run national mobile campaigns across all kinds of retailers.”
Inmar is a logistics company enabling profitable, seamless collaboration between trading partners by providing solutions for the physical, financial and information flows in the supply chain. Inmar is the largest and most comprehensive provider of promotions settlement services in the US. Inmar serves over 1,700 clients, including manufacturers, wholesalers and retailers, processing over 3.5 billion transactions annually. The Conexions product provides a flexible digital settlement platform for all types of promotions involving electronic redemption.
For more information, visit www.inmar.com.
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning, and rich media advertising. Augme Mobile, acquired in July 2009 and now a division of Modavox, operates its first-of-a-kind interactive AD+LIFESM platform to provide marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels.
For more information, please visit www.modavox.com or text “AM” to 87415.
About Springer Mountain Farms
Springer Mountain Farms is a family owned poultry business headquartered in Baldwin, Georgia. Built on strong family values and kindred relationships within the farming community, Springer Mountain Farms became the first company in America to be certified by the American Humane Association for their humane growing practices and raising poultry on an all vegetable diet without the use of antibiotics or chemical medicines. Springer Mountain Farms All Natural is distributed nationally, with a complete variety of products for the supermarket and restaurant industries.
For more information, please visit www.SpringerMountainFarms.com.
Matthew Tilley, Inmar Director of Marketing
(336) 631-2524 or [email protected]
Scott Russo, Chief Operations Officer of Augme Mobile
(212) 710-9379 or [email protected]
Dale Faunce, Marketing Manager Springer Mountain Farms