PadSquad Launches Simpli to Combine Critical Mobile Audience and Business Insights into a New Analytics User Interface | MMA
June 18, 2015
Submitted by PadSquad
June 17, 2015 10:42 AM Eastern Daylight Time NEW YORK--(BUSINESS WIRE)--PadSquad, a leading mobile software company that combines premium mobile web experiences and viewable rich media advertising, announced today the launch of Simpli, a new user Interface that offers publishers full transparency into their site’s performance, audience analytics and meaningful business data for better decision making. PadSquad is the first of its kind to bring together in one intuitive dashboard all of the valuable insights publishers need to manage, optimize and monetize their mobile experiences. “Real-time mobile data delivered by Simpli gives us valuable insight into our publishers’ business and how it’s affected by the migration to smaller mobile devices” Simpli has the ability to easily discover, combine, visualize and present data in various ways for publishers to measure their sites’ performance and audience engagement by device, device brand and creative size—all in the matter of seconds. One of the most important new features in Simpli is the introduction of a new mobile metric—Screen Views. Publishers now have a more accurate way of tracking how users are interacting and navigating content across their site. This automatic screen measurement also includes screen views per session, ad impressions per screen view, and RPS (revenue per screen view). “We are excited to announce the official release of Simpli to PadSquad’s entire publisher community,” said Daniel Meehan, Founder & CEO of PadSquad. “This is the first of many analytics innovations we plan to bring to market to help digital publishers make the most of their mobile audience. The new mobile metric of Screen Views, flowing from Google Analytics, gives a more relevant and granular measurement of content engagement and revenue generated across the smaller screens of tablet and mobile devices. As more users come to a publishers’ site from mobile devices, it’s critical that publishers accurately monitor their mobile business through a mobile-first lens. The traditional display approach simply won’t cut it.” “Real-time mobile data delivered by Simpli gives us valuable insight into our publishers’ business and how it’s affected by the migration to smaller mobile devices,” states Eric Hochberger, CEO of Mediavine, a company that publishers sites such as The,, and, among others. “We’ve been able to adjust our strategy based on Screen View data, and mobile ad revenue data all appearing in one place within Simpli. As our business trends more aggressively to mobile, we are constantly looking for the latest in mobile technology, which PadSquad is providing as a strategic partner.” About PadSquad Founded in 2012 and based in New York City, PadSquad is a mobile software company focused on the intersection of digital content and advertising on mobile devices. Our proprietary mobile responsive software combines high-end user experiences and viewable rich media advertising to deliver meaningful results—measured and proven with an extensive suite of analytics. To learn more about PadSquad, visit: or follow us at @padsquadmedia.