ChaCha.com Traffic Jumped 116 Percent in 2010, Says comScore
January 11, 2011
INDIANAPOLIS (January 11, 2011) ChaCha, the #1 free real-time answers service that has answered over one billion questions, today reported that by every measure, traffic to its website grew explosively during 2010. comScore's December 2010 report shows that ChaCha.com traffic grew 116 percent and was the 8th fastest-growing website in its top 100 domains versus the same period in 2009.
Additionally, ChaCha.com is closing in on a top 50 Quantcast ranking, vaulting past companies such as CNET.com, MTV, NYTimes, TMZ, Zynga, and Yelp. Last month, ChaCha.com hit a record high 28 million unique web visitors and mobile users according to Omniture reporting. It is estimated that over 32 million unique users will visit ChaCha.com by the end of January.
"In 2010, we had massive growth, with our monthly web traffic jumping from 17 million last January to nearly 32 million this month,” says Scott Jones, ChaCha’s CEO. “Now that we have added more topical and visual content to match user questions, creating a richer more interactive experience online, our page views are in excess of 40 million every month and growing.”
According to comScore, ChaCha.com ranks 69th out of all domains in the US and is 49th among those reaching the 12-34 year old audiences based on unique visitors. The company is also ranked as the 77th leading domain reaching 18-34 year olds, growing 166 percent against this age group over the past year.
"We now are among the leading ways for brands to reach teens and young adults in the United States, and, in recent months, have expanded our content to attract a broader demographic online,” adds Mr. Jones. “This is why we are closing repeat business from major brand advertisers across platforms such as Paramount Pictures, McDonald's, Palm, Coca-Cola, AT&T, Sony, Johnson & Johnson, P&G, Wal-Mart, Best Buy, The CW Network, Universal Digital Studios, and hundreds of others. Over 70% of ChaCha's 2010 advertising campaigns were renewals and our ad sales revenue was up 302% in 2010 compared to 2009.”
Per comScore site profiling, ChaCha.com's growing audience consists primarily of on-the-go trendsetters and influencers who take pride in being the first among their peers to give advice on the latest entertainment, technology and fashion trends. This audience is more than twice as likely to attend two to four movies in theaters per month when compared to the typical internet user, and is over 75 percent more likely to attend a variety of events and leisure activities outside the home including opening weekend film premieres and live sporting events. The typical ChaCha.com visitor is also 50 to 75 percent more likely to adopt the latest technologies in the areas of gaming, computing and HDTVs.
ChaCha (ChaCha.com) is the leading free, real-time answers service and has emerged as the #1 way for advertisers to engage with the audience of their choice. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than one billion questions since launch from more than 25 million unique users per month via online (www.chacha.com), SMS text (242-242), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). ChaCha.com is one of the fastest growing mobile publishers according to Nielsen and is ranked in the Top 100 websites according to comScore and Quantcast.
ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners; Rho Ventures; Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.