Appboy + Forrester – Winning the Mobile Customer Shift Webinar | MMA
March 31, 2016
Submitted by Appboy
Winning the Mobile Customer Shift An Appboy Webinar Featuring Jennifer Wise of Forrester Thursday, April 7 2PM ET / 11AM PT To adapt, anticipate, and deliver in mobile moments marketers must embrace a new engagement strategy. Placing mobile bets solely on ads or a one-off purchase isn't enough to secure revenue and engagement – marketers have to embrace continual cycles of real-time, two-way consumer engagement. About Your Presenter Jennifer Wise is a senior analyst serving B2C Marketing Professionals. Jenny's research focuses on emerging marketing tactics, with a primary emphasis on mobile marketing, mobile advertising, and gamification strategies. Save your spot: