News, Email and Movie Listings Get Easier to Navigate on the Mobile Phone for freenet Subscribers (Dynetic) | MMA
April 17, 2007



News, Email and Movie Listings Get Easier to Navigate on the Mobile Phone for freenet Subscribers

Dynetic Develops Mobile Portal for freenet

Herndon, Virginia -- April 17, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today announced that freenet, an Internet telecommunications company, will use its platform to deliver easier surfing on the mobile handsets of freenet subscribers. News, stock exchange listings and current movie schedules will all be transformed to fit the screen size of a mobile phone with freenet’s  optimized mobile portal. The new portal, built on Dynetic’s platform, allows visitors of mobil.freenet.de to access a variety of services including email access, price checks or the soccer live ticker – all depicted clearly in the respective phone’s display with size-appropriate structure and menu navigation. The emoveo UAP technology from Dynetic, which specializes in converting Web content for the mobile Internet, was used to realize this project.

The new mobile portal is part of freenet’s plan to offer customers affordable rates and innovative products. It is accessible to everybody, not just freenet customers. Rather than adapt content uniformly from the freenet Web site for the mobil.freenet.de, all services have been selected based on their benefits for the mobile user. For example, visitors won’t have to sift through multiple freenet Web pages to find news, search for the movie listings or TV listings or download ring tones, logos, and games for their handset – only the most relevant material for the mobile user is transcoded for the mobile site.

“The mobile Internet will become a huge growth market within the next few years. We are concentrating our efforts to deliver Internet applications like music downloads, email or online shopping on mobile handsets. However, we will only reach consumers if the product is user-friendly and affordable”,<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

describes Gregor Poniewasz, head of the portal unit of freenet AG, the mobile portal’s future. “For the technological realization of the mobile portal we decided to use Dynetic since the company is a leader in this area. Dynetic has convinced us with their expertise and experience regarding mobile Internet and has fulfilled our high expectations and ambitious goals.”

“We are pleased that Dynetic has been chosen to realize this comprehensive mobile portal for freenet,” said Michael Neidhöfer, CEO of Dynetic. “Our software guarantees freenet a high quality when delivering mobile content. We will of course support the newest technologies – now and in the future.”

Dynetic‘s emoveo UAP technology coverts almost all content for display on mobile handsets, including text, pictures, movies and sound. The automatic  transcoding feature of emoveo allows content to assimilate itself to the mobile device and is shown according to display size. Using emoveo, companies can profit from the enormous potential of mobile phones and PDAs – for mobilizing their traditional online presence or developing new business ideas, from a mobile portal to a social community site.

freenet AG
freenet AG is one of the leading Internet and telecommunications providers in Germany. In March 2007, the listed company gained additional power by the merger of freenet.de AG with mobilcom AG – as it is now able to offer a mix of Internet, fixed-line telephony and mobile telecommunications. freenet AG combines the expertise of the mobile telecommunications company mobilcom with the deep know-how of Internet and fixed-line provider freenet.de AG, the former mobilcom subsidiary.

dynetic solutions GmbH
Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform. Dynetic is based Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 45 employees. www.dynetic.net

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]


Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]


Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:

[email protected]