NeoMedia Signs qode License Agreement with Leading U.K. Ad Agency Euro RSCG London (NeoMedia Technologies, Inc.)
December 7, 2006
NeoMedia Signs qode License Agreement with Leading U.K. Ad Agency Euro RSCG London
FORT MYERS, Fla., and LONDON, Dec. 4, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an international leader in market-driven technologies, announced today that Euro RSCG London, one of the leading and fastest growing advertising agencies in the U.K., has purchased a license to use and co-market NeoMedia’s flagship direct-to-mobile-web qode® technology.
Martin Copus, president of NeoMedia Mobile, said that NeoMedia will work with Euro RSCG London (www.eurorscglondon.co.uk) in co-marketing qode to the agency’s clients.
Euro RSCG – with 223 offices worldwide -- is the major advertising agency of Havas, the French-owned advertising services group that also includes Arnold Worldwide. Euro RSCG London is the country’s third largest marketing communications group, with ad agency Euro RSCG London’s client list including Airbus®, Alberto Culver®, BMI Baby®, Citroen®, Disneyland® Resort Paris, Evian®, Kraft®, LG®, News Group Newspapers (The Sun® and News of the World®), Peugeot® and Reckitt Benckiser® .
NeoMedia’s qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired locations on the Mobile Web. qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to linked mobile web sites, delivering multimedia advertising, promotion, information or other mobile content. qode®window lets users enter a key word, slogan, or barcode number to similarly direct-connect to a desired web site or portal on the mobile Internet.
“This license gives Euro RSCG London the right to use and market qode, our patented direct-to-mobile-web linking technology” said Mr. Copus. “Euro RSCG London is a very hot agency right now, both in growth and new business, and we believe that qode will give it even more of an edge with its existing blue chip clients, and in presentations to new business prospects.”
Mr. Copus said qode will be positioned and presented to Euro RSCG London clients as “a strategic cornerstone, linking traditional media advertising to the multimedia ‘always-on, anywhere’ capability of the Mobile Internet. Euro RSCG is one of the most forward-thinking agencies in London, and it’s not at all surprising that they are the first agency there to recognize the value of qode for their creatively-demanding client base.”
Mark Cadman, the chief executive officer of Euro RSCG London, shared Mr. Copus’s enthusiasm.
We are delighted to be partnering with NeoMedia,” Mr. Cadman said. “qode is an exciting application that gives us the opportunity to make our communications live beyond the media in which they appear and facilitates a new level of consumer engagement for advertising. It represents a great opportunity for us to make our advertising work even harder for our clients. Harnessing the potential of digital media is a central focus for Euro RSCG London.”
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
David A. Kaminer
The Kaminer Group