Ad-supported service offers a rich news and entertainment mobile experience
March 27, 2007
REDMOND, Wash. - MSNBC.com today launches its "Multimedia on Mobile" news product. Developed in partnership with Action Engine Corporation and uVuMobile (OTCBB: SMVD.OB), "Multimedia on Mobile" offers consumers a rich news and entertainment experience on mobile devices. After downloading the product to Windows Mobile smartphones, consumers can find and save their favorite video, photo and text content – including NBC News video from "Today" and popular slideshows from MSNBC.com including "The Week in Pictures" – and easily share content directly through SMS and email. Free to consumers, "Multimedia on Mobile" is advertising supported, launching with Windows Mobile as the sole sponsor. http://gomobile.msnbc.com
"We are excited to launch a compelling, easy-to-use news product that is free to users, at a time when ad-supported content on mobile phones is generating excitement in the industry," said Dan Mucha, Director of Business Strategy and Development at MSNBC.com. "While the product will initially be available directly to consumers, we see great potential in partnering with carriers to distribute it to their subscribers and to MSNBC.com's base of 29 million monthly unique users."
"In developing 'Multimedia on Mobile' with MSNBC.com, we focused our technology on benefiting both consumers and advertisers," said Scott G. Silk, President and CEO of Action Engine. "Advertisers can reach a highly-engaged mobile audience alongside a respected news and entertainment brand through trackable display and pre-roll ads. Consumers gain free mobile access to high-quality multimedia content from the top news website in America, MSNBC.com. By doing more offline work on the mobile device, our technology enables consumers to bypass time-consuming network delays making 'Multimedia on Mobile' a great example of how advertising should be deployed on mobile services."
"'Multimedia on Mobile' truly delivers a state-of-the art mobile experience for consumers. Our partnership with MSNBC.com has coupled great content with our advanced ad-supported streaming media solution to raise the bar for the industry," said Tom Parrish, Senior Vice President of Business Development for uVuMobileTM.
MSNBC.com "Multimedia on Mobile," available through http://gomobile.msnbc.com from mobile and PC internet browsers, adds to MSNBC.com's mobile offering, which already includes its popular mobile internet site, accessible on web-enabled phones at http://www.msnbc.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />