Limbo 41414 Pays Taxes for One Lucky Texter | MMA
April 10, 2007




Limbo 41414 Pays Taxes for One Lucky Texter

Lowest Unique Bidder to Have His or Her 2006 Personal Income Taxes Paid

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, Calif.) – April 9, 2007 –
With April 17 just around the corner, Limbo 41414 will turn text messages into tax relief with its “Text for Tax Relief” game. Beginning Monday, April 9, the mobile-entertainment pioneer will offer one lucky American cell phone user a chance to have his or her personal income taxes paid by winning the innovative “Limbo Auction,” in which the lowest unique bidder will be rewarded with the funds to pay his or her return (equal to the personal income tax national average of $2,752). Mobile users can enter by sending a text message with the word TAX to 41414 or by visiting www.41414.com to play online. Complete rules are available at www.41414.com.

The Limbo Auction is a fun, engaging text-messaging-based game – played with either a cell phone or online – that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person who makes the lowest bid that no other player makes, as opposed to the highest bid. This encourages players to develop and employ bidding strategies, as well as to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “You’re the lowest unique bid,” “Your bid is unique but not the lowest,” etc.).

Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and to see all of the current live Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's engaging Limbo Auction game can be played online at 41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
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