Guidelines, Entry Material & Judging Criteria
Completing the Entry Form
All entries must be submitted for judging exactly as implemented and may not be modified for awards entry. Entries that are not originally in English may be translated as long as the presentation is the same as the original version. Entries must be entered using the entry online tool. The electronic form cannot be altered or modified in any way. No other form or substitution will be accepted. Please provide all required information. Failure to provide complete information will be subject to disqualification. An entry is considered submitted after payment has been made.
Entrants are required to answer all questions in the four main areas: Strategy, Execution, Creativity and Results. Please be as specific and as concise as possible. Winning entries are well written entry forms.
We recommend that you write your entry like a short story, but keep it simple, clear, and concise. Smarties judges are highly experienced mobile marketing experts, however, they review several campaigns in a single judging session. Therefore, we recommend that you consider the readability of each entry and attempt to tightly edit your write-ups, using short, brief paragraphs wherever possible.
When providing results, hard numbers and context will have a great impact on how your entry is judged. Judges are reviewing a variety of cases across several different industries. Providing context for your marketplace/category is helpful so they can understand just how challenging your situation was. Context is crucial in helping them understand your challenge and the significance of your results.
Some entries may include information deemed confidential by the client. If your client won’t let you reveal results in terms of actual response rates or sales, express results in relative terms — percentage improvement over control or return on investment ratio. Index results against your allowable, your past campaigns’ successful performance or another standard. But if you do, be sure to explain what that standard is. Index numbers are meaningless if out of context.
To protect the integrity of the judging, do not include the agency name except where asked on the entry form. Any mention of the submitting agency in the body of the Entry Form is grounds for disqualification. The only exception would be for agency self- promotion campaigns.
View the Entry Insights section for tips to increase your chances of winning a Smarties Award.
Credits for Your Entry
An area to list companies and individuals who worked on your campaign is part of the entry form. You should list agency and client individuals. Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Credits cannot be altered until after the Gala Ceremony when a specific period of time will be allocated to entrants to make amendments or additions to credits.
Please note that the person submitting the entry form will be considered the entrant and will be advised of the competition results. If the submitter is no longer a part of your organization, please email [email protected] with new contact information.
Foreign Language Entries
All foreign language copy must be translated into English. Clear translations must be provided for all work not in English. Entries may be dubbed or subtitled in English or include a complete written translation. Local idioms that may not be understood in the U.S. must be explained. Entries not accompanied by translations and/or explanations will not be judged. Submit translations electronically via URL or include additional sheet with your official entry form.
Video Clip of Your Entry
Entrants have the opportunity to supplement the written entry form with a video showcasing how you brought your idea to life. This video should summarize the challenge, strategy, objectives, execution and outcome of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the Smarties Gala, in the traveling Smarties Gallery, on the Smarties website, and for media and educational purposes. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
Your video showcase should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals — video, still images or any other relevant footage — along with simple, clear commentary in English summarizing your entry. Please name this video clip as “2017 Entry Video Showcase” and submit via URL.
- 3-minute video
- 16:9 aspect ratio with minimum resolution of 1280x720
- QuickTime or an embedded link (as in YouTube, Vimeo, etc.)
- .H264 QuickTime .mov format
Finalists whose videos do not meet these requirements may be asked to submit a video for use at the gala.
Creative Images Requirements for 2017
Upload company logos for all lead agencies and clients credited on the entry.
Technical Requirements: eps or .ai format.
Please label as “Company Logos”
Upload team photos of the lead agency and client team. These images will be shown on screen at the Awards Gala to promote your win. If you are unable to assemble your team for a team photo at time of entry, please make a note to submit a team photo by August 31, 2017 if your submission is a winner.
Technical Requirements: 300 dpi .jpg or .jpeg. 1000 pixels minimum wide or tall. 5MB max.
Please label as “Team Photos”
Publication of Entries
Any material submitted in the course of entering the awards becomes the property of the MMA and cannot be returned. Smarties Awards competition will be showcased in various ways. Publication is at the sole discretion of the MMA.
Work submitted must be original or you must have received rights to submit it.
To promote the Smarties Awards, each entrant hereby grants to MMA a non-exclusive, right and license to:
- Reproduce and display all campaign materials submitted to the Smarties – for education and publicity purposes – including creative materials, case summaries, and statements of effectiveness, in the Smarties Gallery,