Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Checkers | Retail | South Africa | 80.2 |
| 1 | Nando's | Retail | South Africa | 80.2 |
| 3 | KFC | Retail | South Africa | 68.2 |
| 4 | Coca-Cola | Soft Drinks | South Africa | 48.1 |
| 4 | Digicel | Telecoms & Utilities | South Africa | 48.1 |
| 4 | Savanna | Alcoholic Drinks | South Africa | 48.1 |
| 7 | Heineken | Alcoholic Drinks | South Africa | 44.1 |
| 8 | Albany Bakeries | Food | South Africa | 40.1 |
| 8 | Omnisient | Technology & Electronics | South Africa | 40.1 |
| 8 | Thirsti | Soft Drinks | South Africa | 40.1 |
| 8 | UCOOK | Food | South Africa | 40.1 |
| 12 | DStv | Media & Publishing | South Africa | 32.1 |
| 12 | Fanta | Soft Drinks | South Africa | 32.1 |
| 12 | Makro | Retail | South Africa | 32.1 |
| 12 | MultiChoice | Media & Publishing | South Africa | 32.1 |
| 16 | Futurelife | Food | South Africa | 24.1 |
| 16 | Magnum | Food | South Africa | 24.1 |
| 16 | MTN Pulse | Telecoms & Utilities | South Africa | 24.1 |
| 16 | Sanofi | Pharma & Healthcare | South Africa | 24.1 |
| 20 | Defy | Household & Domestic | South Africa | 20.0 |
| 21 | Absa | Financial Services | South Africa | 16.0 |
| 21 | Morvite | Food | South Africa | 16.0 |
| 21 | RE/MAX | Business & Industrial | South Africa | 16.0 |
| 21 | Standard Bank | Financial Services | South Africa | 16.0 |
| 21 | Tinkies | Food | South Africa | 16.0 |
| 26 | South African Tourism | Transport & Tourism | South Africa | 12.0 |
| 26 | Vodacom | Telecoms & Utilities | South Africa | 12.0 |
| 28 | BiP | Media & Publishing | South Africa | 8.0 |
| 28 | BMW | Automotive | South Africa | 8.0 |
| 28 | Capitec Bank | Financial Services | South Africa | 8.0 |
| 28 | SportsMax | Media & Publishing | South Africa | 8.0 |
| 28 | Tiger Brands | Food | South Africa | 8.0 |
| 28 | TymeBank | Financial Services | South Africa | 8.0 |
| 28 | Windhoek | Alcoholic Drinks | South Africa | 8.0 |
| 35 | Every U Does Good | Non-profit, public sector & education | South Africa | 4.0 |
| 35 | Game | Retail | South Africa | 4.0 |
| 35 | Knorrox | Food | South Africa | 4.0 |
| 35 | Mattel | Leisure & Entertainment | South Africa | 4.0 |
| 35 | McDonald's | Retail | South Africa | 4.0 |
| 35 | Reboost Energy | Soft Drinks | South Africa | 4.0 |
| 35 | Shield Chemicals | Automotive | South Africa | 4.0 |
| 35 | WhyFive | Business & Industrial | South Africa | 4.0 |