Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Nando's | South Africa | 80.2 |
| 1 | Shoprite Holdings | South Africa | 80.2 |
| 1 | The Coca-Cola Company | South Africa | 80.2 |
| 1 | Tiger Brands | South Africa | 80.2 |
| 5 | Yum! Brands | South Africa | 68.2 |
| 6 | Digicel | South Africa | 64.2 |
| 6 | MultiChoice | South Africa | 64.2 |
| 8 | Distell | South Africa | 48.1 |
| 9 | Heineken | South Africa | 44.1 |
| 10 | Normandien Farms | South Africa | 40.1 |
| 10 | Omnisient | South Africa | 40.1 |
| 10 | Silvertree Holdings | South Africa | 40.1 |
| 13 | Walmart | South Africa | 36.1 |
| 14 | Unilever | South Africa | 32.1 |
| 15 | MTN Group | South Africa | 24.1 |
| 15 | Pioneer Foods | South Africa | 24.1 |
| 15 | Sanofi | South Africa | 24.1 |
| 18 | Koç Holding | South Africa | 20.0 |
| 19 | Barclays | South Africa | 16.0 |
| 19 | RE/MAX | South Africa | 16.0 |
| 19 | Standard Bank | South Africa | 16.0 |
| 22 | Government of South Africa | South Africa | 12.0 |
| 22 | Vodafone | South Africa | 12.0 |
| 24 | BMW | South Africa | 8.0 |
| 24 | Capitec Bank | South Africa | 8.0 |
| 24 | Namibia Breweries Limited | South Africa | 8.0 |
| 24 | Ubuntu-Botho Investments | South Africa | 8.0 |
| 28 | BrandMapp | South Africa | 4.0 |
| 28 | Mattel | South Africa | 4.0 |
| 28 | McDonald's | South Africa | 4.0 |
| 28 | Shield Chemicals | South Africa | 4.0 |
| 28 | The Beverage Company | South Africa | 4.0 |