Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Indonesia | 306.2 |
| 2 | PT Global Digital Niaga Tbk | Indonesia | 202.9 |
| 3 | Mondelēz International | Indonesia | 202.2 |
| 4 | Nestlé | Indonesia | 178.8 |
| 5 | Grab | Indonesia | 80.4 |
| 6 | PT Bank Central Asia Tbk | Indonesia | 72.3 |
| 7 | Procter & Gamble | Indonesia | 58.9 |
| 8 | OCBC Bank | Indonesia | 56.3 |
| 9 | Samsung | Indonesia | 48.7 |
| 10 | McDonald's | Indonesia | 48.2 |
| 10 | Paragon Technology and Innovation | Indonesia | 48.2 |
| 12 | The Coca-Cola Company | Indonesia | 47.6 |
| 13 | Kraft Heinz Company | Indonesia | 38.0 |
| 14 | Reckitt | Indonesia | 33.0 |
| 15 | Mitra Adi Perkasa | Indonesia | 28.6 |
| 16 | FrieslandCampina | Indonesia | 28.1 |
| 17 | Alibaba Group | Indonesia | 24.1 |
| 17 | Biznet Networks | Indonesia | 24.1 |
| 17 | L'Oréal | Indonesia | 24.1 |
| 20 | Alphabet | Indonesia | 19.8 |
| 21 | Danone | Indonesia | 16.1 |
| 21 | Kao Corporation | Indonesia | 16.1 |
| 23 | British American Tobacco | Indonesia | 12.1 |
| 23 | Smartfren | Indonesia | 12.1 |
| 25 | Abbott | Indonesia | 8.0 |
| 25 | Axiata Group Berhad | Indonesia | 8.0 |
| 25 | Boehringer Ingelheim Pharmaceuticals Inc. | Indonesia | 8.0 |
| 25 | CK Hutchison Holdings | Indonesia | 8.0 |
| 25 | Ooredoo | Indonesia | 8.0 |
| 25 | vivo | Indonesia | 8.0 |
| 31 | Kopi Kenangan | Indonesia | 4.5 |
| 32 | Bank Jago | Indonesia | 4.0 |
| 32 | HSBC | Indonesia | 4.0 |
| 32 | Johnson & Johnson | Indonesia | 4.0 |
| 32 | Mitsui Group | Indonesia | 4.0 |
| 32 | Otsuka Pharmaceutical | Indonesia | 4.0 |
| 32 | Polysilane | Indonesia | 4.0 |
| 32 | Salim Group | Indonesia | 4.0 |
| 32 | Sanofi | Indonesia | 4.0 |
| 32 | Starbucks | Indonesia | 4.0 |
| 32 | The Walt Disney Company | Indonesia | 4.0 |
| 32 | Toyota | Indonesia | 4.0 |