Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Cadbury | Food | India | 165.6 |
| 2 | Dove | Toiletries & Cosmetics | India | 111.0 |
| 3 | Technology & Electronics | India | 99.9 | |
| 4 | Vim | Household & Domestic | India | 65.6 |
| 5 | Upstox | Financial Services | India | 59.9 |
| 6 | Oreo | Food | India | 58.9 |
| 7 | Shikhar | Media & Publishing | India | 51.0 |
| 8 | Google Search | Technology & Electronics | India | 49.3 |
| 9 | Bharti Airtel | Telecoms & Utilities | India | 44.8 |
| 10 | Swiggy | Retail | India | 42.1 |
| 11 | Doritos | Food | India | 40.4 |
| 11 | Lay's | Food | India | 40.4 |
| 11 | Nivea | Toiletries & Cosmetics | India | 40.4 |
| 14 | Samsung Galaxy | Technology & Electronics | India | 38.5 |
| 15 | Asian Paints | Household & Domestic | India | 36.3 |
| 15 | Peek Freans | Food | India | 36.3 |
| 17 | Centrum | Food | India | 32.3 |
| 17 | Luminous Power Technologies | Technology & Electronics | India | 32.3 |
| 19 | Volvo | Automotive | India | 28.7 |
| 20 | OnePlus | Technology & Electronics | India | 24.7 |
| 21 | Alpenliebe Juzt Jelly | Food | India | 24.2 |
| 21 | BisCafe | Food | India | 24.2 |
| 21 | Gillette | Toiletries & Cosmetics | India | 24.2 |
| 21 | KukuFM | Media & Publishing | India | 24.2 |
| 21 | McDonald's | Retail | India | 24.2 |
| 21 | Nutrichoice | Food | India | 24.2 |
| 21 | UltraTech Cement | Business & Industrial | India | 24.2 |
| 21 | Whisper | Toiletries & Cosmetics | India | 24.2 |
| 21 | Zomato | Retail | India | 24.2 |
| 30 | Philips | Technology & Electronics | India | 20.2 |
| 31 | B Natural | Soft Drinks | India | 16.1 |
| 31 | Bridgestone | Business & Industrial | India | 16.1 |
| 31 | Chupa Chups | Food | India | 16.1 |
| 31 | Coca-Cola | Soft Drinks | India | 16.1 |
| 31 | Godrej Consumer Products Limited | Household & Domestic | India | 16.1 |
| 31 | HP Inc. | Technology & Electronics | India | 16.1 |
| 31 | Hyundai | Automotive | India | 16.1 |
| 31 | JioSaavn | Media & Publishing | India | 16.1 |
| 31 | L'Oréal | Toiletries & Cosmetics | India | 16.1 |
| 31 | Nerolac | Business & Industrial | India | 16.1 |
| 31 | Sensodyne | Toiletries & Cosmetics | India | 16.1 |
| 31 | Snuggy Diapers | Toiletries & Cosmetics | India | 16.1 |
| 31 | Sprite | Soft Drinks | India | 16.1 |
| 31 | Vodafone Idea Limited | Telecoms & Utilities | India | 16.1 |
| 45 | Amazon | Retail | India | 13.1 |
| 45 | Domino's Pizza | Retail | India | 13.1 |
| 47 | Max Life Insurance | Financial Services | India | 12.1 |
| 47 | Microsoft | Technology & Electronics | India | 12.1 |
| 49 | TVS Motor Company | Automotive | India | 9.0 |
| 50 | Airtel Xstream | Media & Publishing | India | 8.9 |
| 50 | Skipper Limited | Business & Industrial | India | 8.9 |
| 52 | Levi's | Clothing & Accessories | India | 8.5 |
| 53 | Bournvita | Soft Drinks | India | 8.1 |
| 53 | Dolby | Technology & Electronics | India | 8.1 |
| 53 | Ensure | Food | India | 8.1 |
| 53 | Garnier | Toiletries & Cosmetics | India | 8.1 |
| 53 | Hershey's | Food | India | 8.1 |
| 53 | JioCinema | Media & Publishing | India | 8.1 |
| 53 | Jolly Rancher | Food | India | 8.1 |
| 53 | Lakmé | Toiletries & Cosmetics | India | 8.1 |
| 53 | Maggi | Food | India | 8.1 |
| 53 | Ryze | Food | India | 8.1 |
| 53 | Spotify | Media & Publishing | India | 8.1 |
| 53 | Thums Up | Soft Drinks | India | 8.1 |
| 53 | Urban Company | Media & Publishing | India | 8.1 |
| 53 | Zepto | Retail | India | 8.1 |
| 67 | Kwality Wall's | Food | India | 4.5 |
| 67 | Sony Pictures Networks | Media & Publishing | India | 4.5 |
| 69 | Aashirvaad | Food | India | 4.0 |
| 69 | Aditya Birla Group | Business & Industrial | India | 4.0 |
| 69 | Amazon Fresh | Retail | India | 4.0 |
| 69 | Amazon Prime Video | Media & Publishing | India | 4.0 |
| 69 | American Tourister | Clothing & Accessories | India | 4.0 |
| 69 | Angel One | Financial Services | India | 4.0 |
| 69 | Bayer | Pharma & Healthcare | India | 4.0 |
| 69 | Bill & Melinda Gates Foundation | Non-profit, public sector & education | India | 4.0 |
| 69 | Blinkit | Retail | India | 4.0 |
| 69 | boAt | Technology & Electronics | India | 4.0 |
| 69 | Cetaphil | Toiletries & Cosmetics | India | 4.0 |
| 69 | Colgate | Toiletries & Cosmetics | India | 4.0 |
| 69 | Dell | Technology & Electronics | India | 4.0 |
| 69 | First Games by PayTm | Media & Publishing | India | 4.0 |
| 69 | Gerber | Food | India | 4.0 |
| 69 | Godrej Appliances | Household & Domestic | India | 4.0 |
| 69 | ICICI Prudential Mutual Fund | Financial Services | India | 4.0 |
| 69 | JSW MG Motor India | Automotive | India | 4.0 |
| 69 | KamaSutra | Toiletries & Cosmetics | India | 4.0 |
| 69 | Kaya | Toiletries & Cosmetics | India | 4.0 |
| 69 | KitKat | Food | India | 4.0 |
| 69 | Livon | Toiletries & Cosmetics | India | 4.0 |
| 69 | Manipal Hospitals | Pharma & Healthcare | India | 4.0 |
| 69 | Mother Dairy | Soft Drinks | India | 4.0 |
| 69 | National Payments Corporation Of India | Financial Services | India | 4.0 |
| 69 | Noise | Technology & Electronics | India | 4.0 |
| 69 | Sunfeast Mom's Magic | Food | India | 4.0 |
| 69 | YouTube | Media & Publishing | India | 4.0 |