Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Mondelēz International | India | 268.8 |
| 2 | Unilever | India | 240.1 |
| 3 | Alphabet | India | 153.2 |
| 4 | PepsiCo | India | 80.7 |
| 5 | Upstox | India | 59.9 |
| 6 | Bharti Airtel | India | 53.8 |
| 7 | Britannia Industries | India | 48.4 |
| 7 | Haleon | India | 48.4 |
| 7 | Procter & Gamble | India | 48.4 |
| 10 | Swiggy | India | 42.1 |
| 11 | Beiersdorf | India | 40.4 |
| 11 | Perfetti Van Melle | India | 40.4 |
| 11 | The Coca-Cola Company | India | 40.4 |
| 14 | Samsung | India | 38.5 |
| 15 | Asian Paints | India | 36.3 |
| 16 | Luminous Power Technologies | India | 32.3 |
| 17 | Geely | India | 28.7 |
| 18 | Aditya Birla Group | India | 28.3 |
| 18 | Zomato | India | 28.3 |
| 20 | Oppo | India | 24.7 |
| 21 | ITC | India | 24.2 |
| 21 | L'Oréal | India | 24.2 |
| 21 | McDonald's | India | 24.2 |
| 21 | Mebigo Labs Private Limited | India | 24.2 |
| 25 | Amazon | India | 21.1 |
| 26 | Godrej Group | India | 20.2 |
| 26 | Philips | India | 20.2 |
| 28 | Bridgestone | India | 16.1 |
| 28 | HP Inc. | India | 16.1 |
| 28 | Hyundai Motor India Limited | India | 16.1 |
| 28 | Jio Platforms | India | 16.1 |
| 28 | Kansai Paint | India | 16.1 |
| 28 | Nestlé | India | 16.1 |
| 28 | Nobel Hygiene | India | 16.1 |
| 28 | The Hershey Company | India | 16.1 |
| 28 | Vodafone Idea Limited | India | 16.1 |
| 37 | Domino's Pizza | India | 13.1 |
| 38 | Max Group | India | 12.1 |
| 38 | Microsoft | India | 12.1 |
| 40 | T V Sundram Iyengar & Sons Private Limited | India | 9.0 |
| 41 | S K Bansal Group | India | 8.9 |
| 42 | Levi Strauss & Co. | India | 8.5 |
| 43 | Abbott | India | 8.1 |
| 43 | Dolby | India | 8.1 |
| 43 | Marico Limited | India | 8.1 |
| 43 | Network18 Group | India | 8.1 |
| 43 | Philip Morris International | India | 8.1 |
| 43 | Spotify | India | 8.1 |
| 43 | Urban Company | India | 8.1 |
| 43 | Zepto | India | 8.1 |
| 51 | Sony | India | 4.5 |
| 52 | Angel One | India | 4.0 |
| 52 | Bayer Group | India | 4.0 |
| 52 | Bill & Melinda Gates Foundation | India | 4.0 |
| 52 | boAt | India | 4.0 |
| 52 | Colgate-Palmolive Company | India | 4.0 |
| 52 | Dell Technologies | India | 4.0 |
| 52 | Galderma | India | 4.0 |
| 52 | Government of China | India | 4.0 |
| 52 | Government of India | India | 4.0 |
| 52 | Government of Singapore | India | 4.0 |
| 52 | ICICI Bank | India | 4.0 |
| 52 | Mother Dairy | India | 4.0 |
| 52 | Noise | India | 4.0 |
| 52 | One97 Communications | India | 4.0 |
| 52 | OP Jindal Group | India | 4.0 |
| 52 | Raymond Group | India | 4.0 |
| 52 | Samsonite | India | 4.0 |