Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Mercado Libre | Retail | Hispanic LATAM | 112.7 |
| 2 | Heineken | Alcoholic Drinks | Hispanic LATAM | 92.6 |
| 3 | O Boticário | Toiletries & Cosmetics | Hispanic LATAM | 80.5 |
| 4 | Coca-Cola | Soft Drinks | Hispanic LATAM | 76.5 |
| 5 | Doritos | Food | Hispanic LATAM | 72.3 |
| 6 | Cif | Household & Domestic | Hispanic LATAM | 71.8 |
| 7 | L'Oréal | Toiletries & Cosmetics | Hispanic LATAM | 58.3 |
| 8 | Cerveza Quilmes | Alcoholic Drinks | Hispanic LATAM | 52.3 |
| 9 | Fernet Branca | Alcoholic Drinks | Hispanic LATAM | 48.3 |
| 9 | YOY | Financial Services | Hispanic LATAM | 48.3 |
| 11 | YPF | Business & Industrial | Hispanic LATAM | 44.3 |
| 12 | Eurofarma | Pharma & Healthcare | Hispanic LATAM | 40.2 |
| 12 | Listerine | Toiletries & Cosmetics | Hispanic LATAM | 40.2 |
| 12 | PepsiCo | Food | Hispanic LATAM | 40.2 |
| 12 | Rappi | Retail | Hispanic LATAM | 40.2 |
| 12 | Women In Games | Non-profit, public sector & education | Hispanic LATAM | 40.2 |
| 17 | Cheetos | Food | Hispanic LATAM | 32.2 |
| 17 | Eletromidia | Media & Publishing | Hispanic LATAM | 32.2 |
| 19 | Petra | Alcoholic Drinks | Hispanic LATAM | 30.0 |
| 20 | Campari | Alcoholic Drinks | Hispanic LATAM | 28.2 |
| 20 | Kenvue | Pharma & Healthcare | Hispanic LATAM | 28.2 |
| 20 | Motorola | Technology & Electronics | Hispanic LATAM | 28.2 |
| 23 | 99 | Transport & Tourism | Hispanic LATAM | 24.1 |
| 23 | Duolingo | Media & Publishing | Hispanic LATAM | 24.1 |
| 23 | Karvi | Automotive | Hispanic LATAM | 24.1 |
| 23 | Kotex | Toiletries & Cosmetics | Hispanic LATAM | 24.1 |
| 23 | MODO | Financial Services | Hispanic LATAM | 24.1 |
| 23 | Movistar | Telecoms & Utilities | Hispanic LATAM | 24.1 |
| 23 | Serenito | Food | Hispanic LATAM | 24.1 |
| 30 | Pepsi | Soft Drinks | Hispanic LATAM | 20.1 |
| 30 | Politize! | Non-profit, public sector & education | Hispanic LATAM | 20.1 |
| 30 | Shell | Automotive | Hispanic LATAM | 20.1 |
| 33 | Claro | Telecoms & Utilities | Hispanic LATAM | 20.0 |
| 34 | Brizza Arezzo | Retail | Hispanic LATAM | 16.1 |
| 34 | Cia. Hering | Retail | Hispanic LATAM | 16.1 |
| 34 | Enigma | Financial Services | Hispanic LATAM | 16.1 |
| 34 | Media & Publishing | Hispanic LATAM | 16.1 | |
| 34 | Passatempo | Food | Hispanic LATAM | 16.1 |
| 34 | World Surf League | Leisure & Entertainment | Hispanic LATAM | 16.1 |
| 40 | Leite Moça | Food | Hispanic LATAM | 15.0 |
| 41 | American Express | Financial Services | Hispanic LATAM | 12.1 |
| 41 | Amstel | Alcoholic Drinks | Hispanic LATAM | 12.1 |
| 41 | Heinz | Food | Hispanic LATAM | 12.1 |
| 41 | Nestlé | Food | Hispanic LATAM | 12.1 |
| 41 | Oreo | Food | Hispanic LATAM | 12.1 |
| 41 | PedidosYa | Retail | Hispanic LATAM | 12.1 |
| 41 | Ruffles | Food | Hispanic LATAM | 12.1 |
| 41 | Sabritas | Food | Hispanic LATAM | 12.1 |
| 41 | Tulipán / United Nations Population Fund | Non-profit, public sector & education | Hispanic LATAM | 12.1 |
| 50 | BIS | Food | Hispanic LATAM | 8.0 |
| 50 | Cerveza Patagonia | Alcoholic Drinks | Hispanic LATAM | 8.0 |
| 50 | Club Social | Food | Hispanic LATAM | 8.0 |
| 50 | CONMEBOL | Non-profit, public sector & education | Hispanic LATAM | 8.0 |
| 50 | Enterogermina | Pharma & Healthcare | Hispanic LATAM | 8.0 |
| 50 | Lacta | Food | Hispanic LATAM | 8.0 |
| 50 | MG MOTOR | Automotive | Hispanic LATAM | 8.0 |
| 50 | Raízen | Telecoms & Utilities | Hispanic LATAM | 8.0 |
| 50 | Ritz | Food | Hispanic LATAM | 8.0 |
| 50 | Samsung | Technology & Electronics | Hispanic LATAM | 8.0 |
| 50 | Segunda Quincena | Retail | Hispanic LATAM | 8.0 |
| 61 | Blizzard Entertainment | Technology & Electronics | Hispanic LATAM | 4.0 |
| 61 | Danone | Food | Hispanic LATAM | 4.0 |
| 61 | Elma Chips | Food | Hispanic LATAM | 4.0 |
| 61 | Fratelli Branca Destilería | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 61 | Itaú Unibanco | Financial Services | Hispanic LATAM | 4.0 |
| 61 | Lay's | Food | Hispanic LATAM | 4.0 |
| 61 | Neutrogena | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 61 | NINHO | Food | Hispanic LATAM | 4.0 |
| 61 | OMO | Household & Domestic | Hispanic LATAM | 4.0 |
| 61 | Pernod Ricard | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 61 | Quem Disse, Berenice? | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 61 | Record | Media & Publishing | Hispanic LATAM | 4.0 |
| 61 | Sernova | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 61 | Teads | Media & Publishing | Hispanic LATAM | 4.0 |
| 61 | Trident | Food | Hispanic LATAM | 4.0 |
| 61 | Unilever | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 61 | Vanish | Household & Domestic | Hispanic LATAM | 4.0 |