Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2023 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Holding Company
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    Brazil
    Brand
    Brazil
    Brand
    Brazil
    Agency Network
    Brazil
    Creative Agency
    Brazil
    Media Agency
    Brazil
    Digital/Specialist Agency
    Brazil
    Solution Provider
    Brazil
    Advertiser
    Hispanic LATAM
    Brand
    Hispanic LATAM
    Agency Network
    Hispanic LATAM
    Creative Agency
    Hispanic LATAM
    Media Agency
    Hispanic LATAM
    Digital/Specialist Agency
    Hispanic LATAM
    Solution Provider
    Hispanic LATAM
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    Europe
    Brand
    Europe
    Agency Network
    Europe
    Creative Agency
    Europe
    Media Agency
    Europe
    Digital/Specialist Agency
    Europe
    Solution Provider
    Europe
    Advertiser
    Germany
    Brand
    Germany
    Agency Network
    Germany
    Creative Agency
    Germany
    Media Agency
    Germany
    Digital/Specialist Agency
    Germany
    Solution Provider
    Germany
    Advertiser
    Türkiye
    Brand
    Türkiye
    Agency Network
    Türkiye
    Creative Agency
    Türkiye
    Media Agency
    Türkiye
    Digital/Specialist Agency
    Türkiye
    Solution Provider
    Türkiye
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    China
    Brand
    China
    Agency Network
    China
    Creative Agency
    China
    Media Agency
    China
    Digital/Specialist Agency
    China
    Digital/Specialist Agency
    China
    Solution Provider
    China
    Advertiser
    India
    Brand
    India
    Agency Network
    India
    Creative Agency
    India
    Media Agency
    India
    Digital/Specialist Agency
    India
    Solution Provider
    India
    Advertiser
    Indonesia
    Brand
    Indonesia
    Agency Network
    Indonesia
    Creative Agency
    Indonesia
    Media Agency
    Indonesia
    Digital/Specialist Agency
    Indonesia
    Solution Provider
    Indonesia
    Advertiser
    Philippines
    Brand
    Philippines
    Agency Network
    Philippines
    Creative Agency
    Philippines
    Media Agency
    Philippines
    Solution Provider
    Philippines
    Advertiser
    Thailand
    Brand
    Thailand
    Agency Network
    Thailand
    Agency Network
    Thailand
    Creative Agency
    Thailand
    Media Agency
    Thailand
    Advertiser
    Vietnam
    Brand
    Vietnam
    Agency Network
    Vietnam
    Creative Agency
    Vietnam
    Media Agency
    Vietnam
    Digital/Specialist Agency
    Vietnam
    Solution Provider
    Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - Global 2023

RankAdvertiserRegionPoints
1 Unilever Global 2893.0
2 Mondelēz International Global 791.0
3 PepsiCo Global 714.4
4 Nestlé Global 629.2
5 Heineken Global 390.6
6 The Coca-Cola Company Global 380.1
7 L'Oréal Global 356.5
8 Samsung Global 316.0
9 Alphabet Global 282.0
10 Grab Global 249.8
11 Sabancı Holding Global 204.2
12 Djarum Global 202.9
13 Eczacıbaşı Group Global 187.2
14 adidas Global 178.9
15 Bayer Group Global 177.3
16 Amazon Global 166.8
17 Koç Holding Global 156.7
18 Government of Saudi Arabia Global 147.2
19 Procter & Gamble Global 137.1
20 Master Kong Global 136.7
21 Techcombank Global 135.8
22 Vietjet Air Global 134.2
23 Reckitt Global 131.9
24 Yum! Brands Global 130.2
25 Vodafone Global 126.4
26 Abbott Global 126.1
27 Mercado Libre Global 112.7
28 Perfetti Van Melle Global 104.5
29 McDonald's Global 96.6
30 Shell Global 95.9
31 Foundation to Combat Antisemitism Global 92.8
32 BP Global 90.1
33 Yıldız Holding Global 85.7
34 VNG Corporation Global 85.5
35 Grupo Boticário Global 84.5
36 DİMES Global 77.9
37 GSK Global 77.1
38 Kraft Heinz Company Global 75.7
39 Kimberly-Clark Global 75.0
40 Ally Global 72.8
41 Anheuser-Busch InBev Global 72.4
42 PT Bank Central Asia Tbk Global 72.3
43 Globe Telecom Global 72.2
44 Sony Global 70.4
45 Hinz&Kunzt Global 70.3
46 The Hershey Company Global 68.3
47 LVMH Global 67.9
48 Biti's Global 66.0
49 Wampole Global 65.7
50 Haleon Global 65.6
51 Restaurant Brands International Global 64.2
52 General Mills Global 61.4
53 ThaiBev Global 60.1
54 Upstox Global 59.9
55 Ceconomy AG Global 59.1
56 Yili Group Global 57.5
57 Branca International Global 56.3
58 OCBC Bank Global 56.3
59 Domino's Pizza Global 55.1
60 Miral Asset Management Global 55.0
61 Bharti Airtel Global 53.8
62 Oppo Global 50.3
63 Government of USA Global 50.0
64 Britannia Industries Global 48.4
66 Industrial and Commercial Bank of China  Global 48.3
65 Sanofi Global 48.3
67 Paragon Technology and Innovation Global 48.2
68 Philips Global 45.9
69 Geely Global 45.8
72 Danone Global 44.3
70 Government of Argentina Global 44.3
71 Johnson & Johnson Global 44.3
73 Carrefour Global 43.8
74 GHTK Global 43.5
76 Plug Entertainment Global 42.8
75 Tencent Global 42.8
76 Warner Bros. Discovery Global 42.8
78 vivo Global 42.3
79 Swiggy Global 42.1
80 GMG Global 42.0
80 La SPA Global 42.0
80 Nando's Global 42.0
83 Chợ Tốt Global 41.0
84 The Ford Motor Company Global 40.5
85 Beiersdorf Global 40.4
86 Deutsche Lufthansa Global 40.3
86 Junge Helden e.V. Global 40.3
88 Eurofarma Global 40.2
88 Rappi Global 40.2
88 Women in Games Global 40.2
91 Dyson Global 40.1
92 Mastercard Global 40.1
93 Delivery Hero Global 37.1
94 Asian Paints Global 36.3
95 PVH Global 35.7
96 Recruit Holdings Global 35.7
97 The Wine Group Global 35.0
98 Baidu Global 34.3
98 fiture Global 34.3
98 J&J Global 34.3
101 Luminous Power Technologies Global 32.3
104 Eletromidia Global 32.2
103 Kenvue Global 32.2
102 Microsoft Global 32.2
105 Volkswagen Group Global 32.2
106 CO-RO Global 30.0
106 Grupo Petrópolis Global 30.0
108 Government of China Global 29.7
109 Anadolu Grubu Global 29.2
110 iGA Istanbul Airport Global 29.2
111 Mitra Adi Perkasa Global 28.6
112 Upside Global 28.6
113 Pernod Ricard Global 28.5
114 HP Inc. Global 28.4
115 Aditya Birla Group Global 28.3
115 Zomato Global 28.3
118 Campari Group Global 28.2
117 Lenovo Global 28.2
119 FrieslandCampina Global 28.1
120 AkzoNobel Global 28.0
121 KIRKBI Global 26.4
122 İşbank Global 25.8
123 HEYTEA Global 25.7
123 Jahwa Global 25.7
123 moody Global 25.7
123 The a2 Milk Company Global 25.7
123 Victoria's Secret Global 25.7
131 AHR Valley Wine Region Global 24.2
131 Deutsche Telekom Global 24.2
129 ITC Global 24.2
128 Mebigo Labs Private Limited Global 24.2
130 Spotify Global 24.2
138 Alibaba Group Global 24.1
138 Biznet Networks Global 24.1
141 Diageo Global 24.1
136 DiDi Global 24.1
136 Duolingo Global 24.1
140 Government of United Arab Emirates Global 24.1
133 Karvi Global 24.1
133 MODO Global 24.1
133 Telefónica Global 24.1
142 Dell Technologies Global 21.2
144 Godrej Group Global 20.2
143 Turkcell Global 20.2
146 Association Familiale Mulliez Global 20.1
146 Nippon Paint Holdings Co. Ltd Global 20.1
145 Politize! Global 20.1
150 América Móvil Global 20.0
148 DTAC Global 20.0
149 Vietnam International Bank Global 20.0
151 Qualcomm Global 18.9
152 Tyson Foods Global 18.6
153 ClimatePartner Global 18.1
154 Mabina Gioiell Global 17.6
155 Ant Group Global 17.1
155 Bioderma Global 17.1
155 Carlsberg Group Global 17.1
155 China Resources Snow Breweries Global 17.1
155 Fila Global 17.1
163 Hilton Worldwide Global 17.1
155 Huaxizi Global 17.1
163 Morgan Stanley Global 17.1
155 Nayuki Global 17.1
155 New Balance Global 17.1
163 Parkland Corporation Global 17.1
166 Digicel Global 16.8
166 e.l.f. Cosmetics Global 16.8
166 MultiChoice Global 16.8
169 Allianz Global 16.4
176 Albrecht Discounts Global 16.1
182 Arezzo Global 16.1
176 ARTE Global 16.1
170 Bridgestone Global 16.1
181 Enigma Global 16.1
182 Grupo Soma Global 16.1
170 Hyundai Motor India Limited Global 16.1
170 Jio Platforms Global 16.1
170 Kansai Paint Global 16.1
185 Kao Corporation Global 16.1
176 Maxingvest Global 16.1
170 Nobel Hygiene Global 16.1
176 Rossmann Global 16.1
170 Vodafone Idea Limited Global 16.1
182 World Surf League Global 16.1
176 Zurich Global 16.1
189 Government of Vietnam Global 16.0
186 ING Group Global 16.0
186 LC Waikiki Global 16.0
189 Phu Nhuan Jewelry Global 16.0
188 PTG Energy Global 16.0
191 Aksoy Group Global 12.6
192 BMW Global 12.2
194 American Express Global 12.1
197 British American Tobacco Global 12.1
194 Kopelco Global 12.1
193 Max Group Global 12.1
197 Smartfren Global 12.1
194 United Nations Global 12.1
199 Bilyoner Global 12.0
201 Digido Global 12.0
199 Yataş Global 12.0
202 PreVue Global 9.3
203 T V Sundram Iyengar & Sons Private Limited Global 9.0
204 S K Bansal Group Global 8.9
214 Ad Council Global 8.6
214 AT&T Global 8.6
205 BIGO Technology Global 8.6
205 Burberry Global 8.6
205 Chi Forest Global 8.6
205 Dicos Global 8.6
205 ExxonMobil Global 8.6
205 F&F Global 8.6
205 Kering Global 8.6
205 Nongfu Spring Global 8.6
205 Swatch Group Global 8.6
216 Levi Strauss & Co. Global 8.5
217 Brennans Bakeries Global 8.4
217 Dimes Global 8.4
217 Gamelight Global 8.4
217 Tiger Brands Global 8.4
217 Walmart Global 8.4
222 Nesine.com Global 8.2
222 Turkish Airlines Global 8.2
230 Angelini Industries Global 8.1
230 Annemarie Börlind Global 8.1
224 Dolby Global 8.1
224 Marico Limited Global 8.1
224 Network18 Group Global 8.1
224 Philip Morris International Global 8.1
230 Sandoz  Global 8.1
224 Urban Company Global 8.1
224 Zepto Global 8.1
235 Axiata Group Berhad Global 8.0
239 Bank Audi Global 8.0
235 Boehringer Ingelheim Pharmaceuticals Inc. Global 8.0
250 Boonthavorn Global 8.0
239 Boyner Group Global 8.0
235 CK Hutchison Holdings Global 8.0
248 Conagra Brands Global 8.0
239 Esas Holding Global 8.0
239 Eti Global 8.0
239 Fiat Chrysler Automobiles Global 8.0
233 FIFA Global 8.0
251 Generali Group Global 8.0
239 Getir Global 8.0
239 Gilead Sciences Global 8.0
251 HOZO Global 8.0
239 Koton Global 8.0
235 Ooredoo Global 8.0
248 Rebisco Global 8.0
233 SAIC Motor Global 8.0
239 Stellantis Global 8.0
253 L'Occitane Global 5.0
253 Starward Global 5.0
255 Ecopharma Global 4.5
255 Kopi Kenangan Global 4.5
255 Superloop Global 4.5
258 Blaze Pizza Global 4.3
258 Bob Evans Global 4.3
258 Huntington Bancshares Incorporated Global 4.3
258 QuikTrip Global 4.3
258 Starmark Global 4.3
263 Absa Group Global 4.2
263 Diane von Furstenberg Global 4.2
263 Middle East Healthcare Global 4.2
263 Trailfinders Global 4.2
263 Wolseley Global 4.2
285 Altice Global 4.0
302 Amorepacific Global 4.0
268 Angel One Global 4.0
288 Bank Jago Global 4.0
268 Bill & Melinda Gates Foundation Global 4.0
297 BNP Paribas Global 4.0
268 boAt Global 4.0
268 Colgate-Palmolive Company Global 4.0
282 Dot Incorporation Global 4.0
300 ELC Beauty, Inc. Global 4.0
268 Galderma Global 4.0
268 Government of India Global 4.0
268 Government of Singapore Global 4.0
286 Grupo Record Global 4.0
288 HSBC Global 4.0
268 ICICI Bank Global 4.0
286 Itaúsa Global 4.0
302 Jollibee Foods Corporation Global 4.0
302 Lotteria Global 4.0
288 Mitsui Group Global 4.0
268 Mother Dairy Global 4.0
268 Noise Global 4.0
302 NutiFood Global 4.0
268 One97 Communications Global 4.0
268 OP Jindal Group Global 4.0
288 Otsuka Pharmaceutical Global 4.0
302 Panasonic Global 4.0
300 Philippine Spring Water Resources, Inc. Global 4.0
288 Polysilane Global 4.0
268 Raymond Group Global 4.0
282 Red Bull Global 4.0
302 Rohto Global 4.0
288 Salim Group Global 4.0
268 Samsonite Global 4.0
302 Shiseido Global 4.0
297 Sözer Jewelry Global 4.0
288 Starbucks Global 4.0
282 TapNation Global 4.0
288 The Walt Disney Company Global 4.0
288 Toyota Global 4.0
302 Universal Robina Corporation Global 4.0
297 Yamaha Motor Company Global 4.0