Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2023 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Holding Company
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    Brazil
    Brand
    Brazil
    Brand
    Brazil
    Agency Network
    Brazil
    Creative Agency
    Brazil
    Media Agency
    Brazil
    Digital/Specialist Agency
    Brazil
    Solution Provider
    Brazil
    Advertiser
    Hispanic LATAM
    Brand
    Hispanic LATAM
    Agency Network
    Hispanic LATAM
    Creative Agency
    Hispanic LATAM
    Media Agency
    Hispanic LATAM
    Digital/Specialist Agency
    Hispanic LATAM
    Solution Provider
    Hispanic LATAM
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    Europe
    Brand
    Europe
    Agency Network
    Europe
    Creative Agency
    Europe
    Media Agency
    Europe
    Digital/Specialist Agency
    Europe
    Solution Provider
    Europe
    Advertiser
    Germany
    Brand
    Germany
    Agency Network
    Germany
    Creative Agency
    Germany
    Media Agency
    Germany
    Digital/Specialist Agency
    Germany
    Solution Provider
    Germany
    Advertiser
    Türkiye
    Brand
    Türkiye
    Agency Network
    Türkiye
    Creative Agency
    Türkiye
    Media Agency
    Türkiye
    Digital/Specialist Agency
    Türkiye
    Solution Provider
    Türkiye
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    China
    Brand
    China
    Agency Network
    China
    Creative Agency
    China
    Media Agency
    China
    Digital/Specialist Agency
    China
    Digital/Specialist Agency
    China
    Solution Provider
    China
    Advertiser
    India
    Brand
    India
    Agency Network
    India
    Creative Agency
    India
    Media Agency
    India
    Digital/Specialist Agency
    India
    Solution Provider
    India
    Advertiser
    Indonesia
    Brand
    Indonesia
    Agency Network
    Indonesia
    Creative Agency
    Indonesia
    Media Agency
    Indonesia
    Digital/Specialist Agency
    Indonesia
    Solution Provider
    Indonesia
    Advertiser
    Philippines
    Brand
    Philippines
    Agency Network
    Philippines
    Creative Agency
    Philippines
    Media Agency
    Philippines
    Solution Provider
    Philippines
    Advertiser
    Thailand
    Brand
    Thailand
    Agency Network
    Thailand
    Agency Network
    Thailand
    Creative Agency
    Thailand
    Media Agency
    Thailand
    Advertiser
    Vietnam
    Brand
    Vietnam
    Agency Network
    Vietnam
    Creative Agency
    Vietnam
    Media Agency
    Vietnam
    Digital/Specialist Agency
    Vietnam
    Solution Provider
    Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - Europe 2023

RankAdvertiserRegionPoints
1 Unilever Europe 1336.8
2 PepsiCo Europe 218.5
3 Sabancı Holding Europe 204.2
4 Eczacıbaşı Group Europe 187.2
5 Koç Holding Europe 156.7
6 Vodafone Europe 126.4
7 The Coca-Cola Company Europe 110.4
8 Bayer Group Europe 106.4
9 Amazon Europe 88.7
10 Yıldız Holding Europe 85.7
11 DİMES Europe 77.9
12 L'Oréal Europe 76.5
13 Hinz&Kunzt Europe 70.3
14 Reckitt Europe 69.1
15 Restaurant Brands International Europe 64.2
16 Ceconomy AG Europe 59.1
17 adidas Europe 56.1
18 Nestlé Europe 48.1
19 Carrefour Europe 43.8
20 Domino's Pizza Europe 42.0
20 La SPA Europe 42.0
22 Deutsche Lufthansa Europe 40.3
22 Junge Helden e.V. Europe 40.3
22 Sony Europe 40.3
25 Dyson Europe 40.1
25 Mastercard Europe 40.1
25 Samsung Europe 40.1
28 Mondelēz International Europe 36.9
29 Anadolu Grubu Europe 29.2
29 iGA Istanbul Airport Europe 29.2
31 İşbank Europe 25.8
32 AHR Valley Wine Region Europe 24.2
32 Deutsche Telekom Europe 24.2
32 McDonald's Europe 24.2
32 Volkswagen Group Europe 24.2
36 Government of United Arab Emirates Europe 24.1
37 Turkcell Europe 20.2
38 Association Familiale Mulliez Europe 20.1
38 Nippon Paint Holdings Co. Ltd Europe 20.1
40 ClimatePartner Europe 18.1
41 Mabina Gioiell Europe 17.6
42 e.l.f. Cosmetics Europe 16.8
43 The Ford Motor Company Europe 16.5
44 Allianz Europe 16.4
45 Albrecht Discounts Europe 16.1
45 ARTE Europe 16.1
45 Maxingvest Europe 16.1
45 Rossmann Europe 16.1
45 Spotify Europe 16.1
45 Zurich Europe 16.1
51 ING Group Europe 16.0
51 LC Waikiki Europe 16.0
53 Aksoy Group Europe 12.6
54 HP Inc. Europe 12.3
55 BMW Europe 12.2
56 Bilyoner Europe 12.0
56 Yataş Europe 12.0
58 Brennans Bakeries Europe 8.4
58 Dimes Europe 8.4
58 Gamelight Europe 8.4
61 Nesine.com Europe 8.2
61 Turkish Airlines Europe 8.2
63 Angelini Industries Europe 8.1
63 Annemarie Börlind Europe 8.1
63 Sandoz  Europe 8.1
63 Yum! Brands Europe 8.1
67 Bank Audi Europe 8.0
67 Boyner Group Europe 8.0
67 Esas Holding Europe 8.0
67 Eti Europe 8.0
67 Fiat Chrysler Automobiles Europe 8.0
67 Getir Europe 8.0
67 Gilead Sciences Europe 8.0
67 Koton Europe 8.0
67 Stellantis Europe 8.0
76 Diane von Furstenberg Europe 4.2
76 Sanofi Europe 4.2
76 Trailfinders Europe 4.2
76 Wolseley Europe 4.2
80 BNP Paribas Europe 4.0
80 Dot Incorporation Europe 4.0
80 Procter & Gamble Europe 4.0
80 Red Bull Europe 4.0
80 Sözer Jewelry Europe 4.0
80 TapNation Europe 4.0
80 Yamaha Motor Company Europe 4.0