Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Leo Burnett | Leo Burnett | Ho Chi Minh City | Vietnam | 270.4 |
| 2 | Ogilvy | Ogilvy | Ho Chi Minh City | Vietnam | 182.0 |
| 3 | Publicis | Publicis Worldwide | Ho Chi Minh City | Vietnam | 169.6 |
| 4 | Dentsu Redder | Dentsu International | Ho Chi Minh City | Vietnam | 95.7 |
| 5 | Hakuhodo | Hakuhodo | Ho Chi Minh City | Vietnam | 87.6 |
| 6 | Cheil | Cheil Worldwide | Ho Chi Minh City | Vietnam | 41.2 |
| 7 | XYZ SAIGON | Ho Chi Minh City | Vietnam | 34.8 | |
| 8 | Dentsu Creative | Dentsu International | Ho Chi Minh City | Vietnam | 33.3 |
| 9 | Carnival | Ho Chi Minh City | Vietnam | 27.8 | |
| 10 | Athena CM Agency | Admicro | Hanoi | Vietnam | 24.4 |
| 11 | WOWMedia | Hanoi | Vietnam | 10.0 | |
| 12 | PURPOSE.ANT | Ho Chi Minh City | Vietnam | 8.4 | |
| 13 | Tequila\Vietnam | TBWA Worldwide | Ho Chi Minh City | Vietnam | 8.0 |