Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Industry | Network | Region | Points |
|---|---|---|---|---|---|
| 1 | Leo Burnett | Leo Burnett | Publicis Groupe | Global | 450.5 |
| 2 | Publicis | Publicis Worldwide | Publicis Groupe | Global | 400.0 |
| 3 | VMLY&R | VMLY&R | WPP | Global | 301.2 |
| 4 | Ogilvy | Ogilvy | WPP | Global | 297.6 |
| 5 | Wunderman Thompson | Wunderman Thompson | WPP | Global | 230.6 |
| 6 | Dentsu Creative | Dentsu International | Dentsu | Global | 227.4 |
| 7 | Toaster | Global | 220.1 | ||
| 8 | dentsu | Dentsu International | Dentsu | Global | 170.2 |
| 9 | Reklamania | Global | 165.1 | ||
| 10 | Lowe Lintas | MullenLowe Group | Interpublic Group | Global | 137.6 |
| 11 | Standby Creative Group | Global | 136.6 | ||
| 12 | BBDO | BBDO Worldwide | Omnicom Group | Global | 124.7 |
| 13 | M&C Saatchi | M&C Saatchi | Global | 121.6 | |
| 14 | Dentsu Redder | Dentsu International | Dentsu | Global | 95.7 |
| 15 | Titrifikir | Global | 94.5 | ||
| 16 | Hakuhodo | Hakuhodo | Hakuhodo DY Group | Global | 87.6 |
| 17 | Cats & Dogs | Global | 82.6 | ||
| 18 | Havas | Havas Creative Group | Havas Group | Global | 81.4 |
| 19 | GUT | Global | 80.6 | ||
| 20 | Machine_ | Publicis Worldwide | Publicis Groupe | Global | 80.2 |
| 21 | CP+B | Crispin Porter + Bogusky | Stagwell | Global | 68.5 |
| 22 | The Gang Agency | Global | 64.1 | ||
| 23 | Pik Kreatif | Global | 55.1 | ||
| 24 | BMF | Enero Group | Global | 50.0 | |
| 25 | MullenLowe | MullenLowe Group | Interpublic Group | Global | 48.7 |
| 26 | Grey | Grey Group | WPP | Global | 48.1 |
| 27 | Cheil | Cheil Worldwide | Global | 45.7 | |
| 28 | WMcCann | McCann Worldgroup | Interpublic Group | Global | 44.3 |
| 29 | Suno United Creators | Global | 42.3 | ||
| 30 | Concept | Global | 40.1 | ||
| 31 | louder | Global | 39.3 | ||
| 32 | AlmapBBDO | BBDO Worldwide | Omnicom Group | Global | 38.3 |
| 33 | DDB Mudra Group | DDB Worldwide | Omnicom Group | Global | 36.3 |
| 34 | XYZ SAIGON | Global | 34.8 | ||
| 35 | Carnivo | LEO Digital Network | Global | 33.6 | |
| 36 | Finch | Future Creative Network | Global | 33.0 | |
| 37 | Saatchi & Saatchi | Saatchi & Saatchi | Publicis Groupe | Global | 31.2 |
| 38 | The Chariot Agency | Global | 30.0 | ||
| 39 | YouExperience | Global | 28.1 | ||
| 40 | Carnival | Global | 27.8 | ||
| 41 | PAST/NEXT | Full Sense Group | Global | 25.2 | |
| 42 | Athena CM Agency | Admicro | Global | 24.4 | |
| 43 | BETC | Havas Creative Group | Havas Group | Global | 22.1 |
| 43 | TBWA\RAAD | TBWA Worldwide | Omnicom Group | Global | 22.1 |
| 45 | LOLA MullenLowe | MullenLowe Group | Interpublic Group | Global | 21.2 |
| 46 | AdAsia | Global | 20.1 | ||
| 46 | Gana | Global | 20.1 | ||
| 46 | Ogilvy Consulting | Ogilvy | WPP | Global | 20.1 |
| 49 | 160over90 | Global | 17.2 | ||
| 50 | Popcult Group | Global | 16.1 | ||
| 51 | ATTN: | Global | 15.4 | ||
| 52 | FamousGrey | Grey Group | WPP | Global | 15.0 |
| 53 | Starmark | Global | 12.9 | ||
| 54 | Arcade | Global | 12.1 | ||
| 54 | DAVID | Ogilvy | WPP | Global | 12.1 |
| 54 | HNK Lab | WPP | Global | 12.1 | |
| 54 | PT Dentsu Cursor Komunika | Dentsu International | Dentsu | Global | 12.1 |
| 54 | TBWA\India | TBWA Worldwide | Omnicom Group | Global | 12.1 |
| 54 | Zon | Global | 12.1 | ||
| 60 | Africa | DDB Worldwide | Omnicom Group | Global | 11.6 |
| 61 | Artı Communication | Global | 11.0 | ||
| 62 | Lopez Negrete Communications | Global | 10.7 | ||
| 63 | WOWMedia | Global | 10.0 | ||
| 64 | PURPOSE.ANT | Global | 8.4 | ||
| 65 | Alaaddin | Global | 8.0 | ||
| 65 | BBH | BBH | Publicis Groupe | Global | 8.0 |
| 65 | FTW | Future Creative Network | Global | 8.0 | |
| 65 | King James | Accenture Song | Accenture | Global | 8.0 |
| 65 | La Sociedad | Global | 8.0 | ||
| 65 | Lanzallamas | Global | 8.0 | ||
| 65 | Mercury | Global | 8.0 | ||
| 65 | Tequila\Vietnam | TBWA Worldwide | Omnicom Group | Global | 8.0 |
| 73 | V4Good | Global | 7.9 | ||
| 74 | Mother | Mother | Global | 7.7 | |
| 75 | Dhélet VMLY&R | VMLY&R | WPP | Global | 6.0 |
| 76 | Morrison | Global | 5.0 | ||
| 77 | Innocean Worldwide | Innocean Worldwide | Global | 4.6 | |
| 78 | TBWA\Istanbul | TBWA Worldwide | Omnicom Group | Global | 4.2 |
| 79 | Alametifarika | Global | 4.0 | ||
| 79 | Always Marketing | Global | 4.0 | ||
| 79 | Atenas | Global | 4.0 | ||
| 79 | Bang In The Middle | Global | 4.0 | ||
| 79 | Eggfirst Advertising | Global | 4.0 | ||
| 79 | Mercado McCann | McCann Worldgroup | Interpublic Group | Global | 4.0 |
| 79 | Mutato | Global | 4.0 | ||
| 79 | PunchBBDO | BBDO Worldwide | Omnicom Group | Global | 4.0 |
| 87 | Gitam BBDO | BBDO Worldwide | Omnicom Group | Global | 2.1 |
| 88 | ANZ&M | Global | 2.0 | ||
| 88 | DDB | DDB Worldwide | Omnicom Group | Global | 2.0 |
| 88 | MÃœŞTEREK | Global | 2.0 |