Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2022 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - Global 2022

RankAdvertiserRegionPoints
1 Unilever Global 1751.0
2 Heineken Global 477.0
3 PepsiCo Global 439.3
4 Mondelēz International Global 385.5
5 Nestlé Global 374.4
6 McDonald's Global 348.9
7 L'Oréal Global 338.3
8 Alphabet Global 319.9
9 Yum! Brands Global 313.1
10 Johnson & Johnson Global 249.4
11 The Coca-Cola Company Global 242.6
12 Procter & Gamble Global 201.5
13 Grab Global 198.0
14 Samsung Global 194.3
15 Vodafone Global 187.2
16 ByteDance Global 181.5
17 STC Group Global 176.7
18 The Walt Disney Company Global 176.6
19 Miral Asset Management Global 165.3
20 DIMES Global 165.1
21 Narcotics Anonymous Global 125.0
22 Amazon Global 124.2
23 ThaiBev Global 102.1
24 Bayer Group Global 94.9
25 Reckitt Global 93.0
26 Aditya Birla Group Global 92.6
27 Affinity Global 92.5
28 Koton Global 87.8
29 Abbott Global 85.6
30 Mercado Libre Global 84.6
31 Yedioth Ahronoth Global 82.5
32 du Global 80.3
33 Nando's Global 80.2
33 Shoprite Holdings Global 80.2
33 Tiger Brands Global 80.2
36 BBK Electronics Global 79.3
37 Ting Hsin International Group Global 78.8
38 PT Paragon Technology and Innovation Global 77.2
39 Stellantis Global 76.4
40 BP Global 73.0
41 Grupo Boticário Global 68.5
41 VPBank Global 68.5
43 Anheuser-Busch InBev Global 68.4
44 Yapı Kredi Global 68.1
45 GSK Global 67.1
46 Chợ Tốt Global 66.4
47 Sanofi Global 65.1
48 Digicel Global 64.2
48 MultiChoice Global 64.2
50 Swiggy Global 61.2
51 Danone Global 60.7
52 KIRKBI Global 60.6
53 Titan Company Global 60.3
54 United Nations Global 58.8
55 Bilibili Global 57.8
56 Aksigorta Global 57.5
57 Geely Global 56.8
58 Natura&Co Global 56.4
59 GMG Global 56.2
60 Dogtopia Global 55.8
61 Upstox Global 54.4
62 Redefine Meat Global 54.3
63 İşbank Global 53.8
64 Koç Holding Global 53.1
65 Dot Incorporation Global 50.0
65 La Societé Protectrice des Animaux Global 50.0
67 Sony Global 49.7
68 Lotus Herbals Global 49.1
69 Aramco Global 48.2
69 Yaqoot Global 48.2
71 Distell Global 48.1
72 Santa Monica Travel & Tourism Global 47.5
73 TEKNOSA Global 46.0
73 Tencent Global 46.0
75 Haleon Global 45.6
76 Shell Global 45.3
77 Bharti Airtel Global 44.4
78 Visa Global 44.2
79 Eti Global 44.1
80 Government of Australia Global 44.0
81 Shiseido Global 43.0
82 Fiture Global 42.0
83 Akbank Global 41.5
84 Universal Robina Corporation Global 40.8
85 ITC Limited Global 40.4
86 Activision Blizzard Global 40.3
86 Alpargatas Global 40.3
86 Grupo Werthhein Global 40.3
86 Itaúsa Global 40.3
90 BCA Digital Global 40.2
90 Esteban Bullrich Foundation Global 40.2
90 Government of Qatar Global 40.2
90 Government of United Arab Emirates Global 40.2
90 Kinokuniya Global 40.2
90 Truecaller Global 40.2
96 Normandien Farms Global 40.1
96 Omnisient Global 40.1
96 Silvertree Holdings Global 40.1
96 Vestel Global 40.1
96 Walmart Global 40.1
101 International Paralympic Committee Global 40.0
102 Allianz Global 39.0
103 The Ford Motor Company Global 38.5
104 Domino's Global 38.2
105 Biti's Global 37.8
106 Philips Global 37.3
107 Raymond Global 36.3
107 Renault Global 36.3
109 Amerta Indah Otsuka Global 36.2
109 Kraft Heinz Company Global 36.2
111 General Mills Global 34.4
112 Boyner Global 34.0
112 Vivendi Global 34.0
114 Emirates NBD Global 33.8
115 Baidu Global 33.6
115 HEYTEA Global 33.6
117 Dell Technologies Global 32.9
118 ASDRA Global 32.2
118 General Motors Global 32.2
120 Almarai Global 32.1
120 Pernod Ricard Global 32.1
120 Saudi Post Global 32.1
123 AT&T Global 30.8
124 Blackstone Global 30.0
125 Subway Global 29.8
126 Evyap Global 29.5
127 adidas Global 29.2
128 Alibaba Group Global 28.8
129 Warner Bros. Discovery Global 28.6
130 Imagine Marketing Limited Global 28.2
130 Meesho Global 28.2
130 Restaurant Brands International Global 28.2
130 The Hershey Company Global 28.2
134 etisalat by e& Global 28.1
134 SRMG Global 28.1
136 Paramount Global Global 25.8
136 Salesforce Global 25.8
138 CR Sanjiu Global 25.2
138 Jahwa Global 25.2
138 Moody Global 25.2
138 The a2 Milk Company Global 25.2
138 Victoria's Secret Global 25.2
138 Yili Group Global 25.2
144 4PLAY Global 25.0
145 Eczacıbaşı Tüketim Ãœrünleri Global 24.8
146 VCCorp Global 24.4
147 HDFC Bank Global 24.2
147 Noise Global 24.2
149 BARDI Global 24.1
149 FIFA Global 24.1
149 Fratelli Branca Destilerie Global 24.1
149 Gojek Global 24.1
149 Kopelco Global 24.1
149 LinkAja Global 24.1
149 LOGI Energy Global 24.1
149 Mashreq Global 24.1
149 MTN Group Global 24.1
149 Pioneer Foods Global 24.1
149 Yayasan Mudra Swari Saraswati Global 24.1
160 Ms. Bach Tuyet Global 24.0
160 Traveloka Global 24.0
162 Accor Global 22.0
162 Endeavour Group Global 22.0
164 Bank Of America Global 21.5
164 JBS Foods Global 21.5
166 Kimberly-Clark Global 20.5
167 Government of Saudi Arabia Global 20.1
167 Women in Games Global 20.1
169 Blibli Global 20.0
169 Generali Group Global 20.0
169 sahibinden.com Global 20.0
169 Trendyol Group Global 20.0
173 Invesco Global 17.2
173 Whirlpool Corporation Global 17.2
175 Tata Group Global 17.1
176 NEOHUB Global 17.0
177 İstanbul Grand Airport Global 16.8
177 Bioderma Global 16.8
177 Carlsberg Group Global 16.8
177 CR Snow Global 16.8
177 FILA Global 16.8
177 Huaxizi Global 16.8
177 Nayuki Global 16.8
177 New Balance Global 16.8
185 Türkiye İş Bankası Global 16.5
186 Boondh Global 16.1
186 Godrej Group Global 16.1
186 Indofood Global 16.1
186 Luminous Global 16.1
186 Marriott International Global 16.1
186 PT Super Wahana Tehno Global 16.1
186 Saudi Esports Federation Global 16.1
186 Spotify Global 16.1
186 Telkom Indonesia Global 16.1
186 YPF Global 16.1
196 Barclays Global 16.0
196 BMW Global 16.0
196 RE/MAX Global 16.0
196 Standard Bank Global 16.0
196 Techcombank Global 16.0
196 Zespri Global 16.0
202 McCormick & Company Global 13.6
203 San Francisco Travel Association Global 13.5
204 Hyundai Motor Group Global 13.3
205 Xiaohongshu Global 13.2
206 PointsBet Global 12.9
207 FrieslandCampina Global 12.4
208 Guideposts Global 12.3
209 Colgate-Palmolive Company Global 12.1
209 GPA Global 12.1
209 Intel Global 12.1
209 Perfetti Van Melle Global 12.1
209 Petlove Global 12.1
209 YDUQS Global 12.1
215 Eczacıbaşı Global 12.0
215 Government of South Africa Global 12.0
215 Sabancı Holding Global 12.0
218 Campbell Soup Company Global 10.0
218 Gruppo TIM Global 10.0
220 Suntory Global 8.8
221 Boggy Creek Airboat Adventures Global 8.6
221 Comcast Global 8.6
221 Morgan Stanley Global 8.6
221 Sleep Number Global 8.6
225 Arzum Global 8.5
225 fizy Global 8.5
227 Bigo Technology Global 8.4
227 Burberry Global 8.4
227 Chi Forest Global 8.4
227 ExxonMobil Global 8.4
227 F&F Global 8.4
227 Fossil Global 8.4
227 Glico Global 8.4
227 Kering Global 8.4
227 NongFu Spring Global 8.4
227 The Swatch Group Global 8.4
227 Tianjin Ding Qiao Food Service Global 8.4
227 Twitter Global 8.4
227 Zion Global 8.4
240 Asian Paints Global 8.1
240 Banco Bradesco Global 8.1
240 Bauducco Global 8.1
240 Diageo Global 8.1
240 Zee Entertainment Enterprises Global 8.1
245 Ariston Global 8.0
245 Capitec Bank Global 8.0
245 CK Hutchison Holdings Global 8.0
245 Djarum Global 8.0
245 Fiat Chrysler Automobiles Global 8.0
245 Grido Helado Global 8.0
245 Grupo Cepas Global 8.0
245 iLab Ventures Global 8.0
245 Immsi Global 8.0
245 Industrial and Commercial Bank of China Global 8.0
245 Mastercard Global 8.0
245 Namibia Breweries Limited Global 8.0
245 Panasonic Global 8.0
245 Prudential Global 8.0
245 RAKBANK Global 8.0
245 Sancor Salud Global 8.0
245 Sinar Mas Global 8.0
245 Ubuntu-Botho Investments Global 8.0
245 Virgin Group Global 8.0
264 Hooters Global 5.0
264 HSBC Global 5.0
266 Amorepacific Global 4.4
266 Axiata Global 4.4
266 CG Studio Global 4.4
266 Mynt - Globe Fintech Innovations Global 4.4
266 PETRONAS Global 4.4
266 The Estée Lauder Companies Global 4.4
266 Uniben Global 4.4
273 Amelia Island Convention & Visitors Bureau Global 4.3
273 Leonard Green & Partners Global 4.3
273 Lowe's Global 4.3
273 The Broadway League Global 4.3
277 Aviram Family Foundation Global 4.2
277 Bloomberg Global 4.2
277 DeFacto Global 4.2
280 Adani Group Global 4.0
280 Astra International Global 4.0
280 Aujan Group Global 4.0
280 B2W Global 4.0
280 Banco do Brasil Global 4.0
280 Bank Jago Global 4.0
280 Banvit Global 4.0
280 Be Group Global 4.0
280 Beiersdorf Global 4.0
280 Beijing Xiaoju Technology Global 4.0
280 Bilyoner Global 4.0
280 Binance Global 4.0
280 BrandMapp Global 4.0
280 Bundle News Global 4.0
280 Cinemark Global 4.0
280 Daimler Global 4.0
280 DSP Mutual Funds Global 4.0
280 Eiger Global 4.0
280 Elo Global 4.0
280 Fonterra Global 4.0
280 FPT Corporation Global 4.0
280 Garanti BBVA Global 4.0
280 Global Village Global 4.0
280 GoTo Global 4.0
280 Grupo CRM Global 4.0
280 Grupo Record Global 4.0
280 HealthifyMe Global 4.0
280 Info Edge Global 4.0
280 JK Cement Global 4.0
280 Kent RO Systems Global 4.0
280 Kerevitaş Global 4.0
280 LC Waikiki Global 4.0
280 LG Global 4.0
280 Liberty Media Corporation Global 4.0
280 Lojas Americanas Global 4.0
280 Mahindra Group Global 4.0
280 MakeMyTrip Global 4.0
280 Mattel Global 4.0
280 maxingvest ag Global 4.0
280 Midplaza Holding Global 4.0
280 Mohalla Tech Global 4.0
280 Nilkamal Global 4.0
280 Nippon Life Insurance Company Global 4.0
280 Ooredoo Global 4.0
280 Pacific Century Group Global 4.0
280 PayU Global 4.0
280 Pearson Global 4.0
280 Petra Foods Global 4.0
280 Phu Nhuan Jewelry Global 4.0
280 Riot Games Global 4.0
280 RPG Group Global 4.0
280 Salam Global 4.0
280 Sao Thai Duong Global 4.0
280 Sea Global 4.0
280 Shield Chemicals Global 4.0
280 Starbucks Global 4.0
280 Telefónica Global 4.0
280 The Beverage Company Global 4.0
280 The Times Group Global 4.0
280 TMRW Global 4.0
280 Toyota Motor Corporation Global 4.0
280 TPBank Global 4.0
280 Turkcell Global 4.0
280 Viettel Global 4.0
280 VNG Corporation Global 4.0
280 Volkswagen Group Global 4.0
280 Voz Pública Global 4.0
280 Wipro Enterprises Global 4.0
280 XL Axiata Global 4.0
280 Zenius Education Global 4.0