Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Digital/Specialist Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Havas Play | Havas Media Group | Paris | EMEA | 180.0 |
| 2 | Hellosquare | Durban | EMEA | 80.2 | |
| 3 | OLIVER | Istanbul | EMEA | 80.1 | |
| 4 | The Zero Point Project | Istanbul | EMEA | 78.6 | |
| 5 | Momentum | McCann Worldgroup | Dubai | EMEA | 63.8 |
| 6 | 4129Grey | Grey Group | Istanbul | EMEA | 52.1 |
| 6 | Yonder Media | GroupM | Johannesburg | EMEA | 52.1 |
| 6 | Yonder Media | GroupM | Cape Town | EMEA | 52.1 |
| 9 | Entravision 365 Digital | Entravision Communications | Johannesburg | EMEA | 46.1 |
| 10 | minus99 | Istanbul | EMEA | 46.0 | |
| 11 | Milklab | Istanbul | EMEA | 44.1 | |
| 12 | Whalar | London | EMEA | 43.0 | |
| 13 | Team Red Dot | Dubai | EMEA | 40.2 | |
| 14 | Gorilla | Johannesburg | EMEA | 40.1 | |
| 15 | RealWorks | Istanbul | EMEA | 37.5 | |
| 16 | Black C | Istanbul | EMEA | 36.9 | |
| 17 | STANDBY ME | Istanbul | EMEA | 29.3 | |
| 18 | Sobraz | Istanbul | EMEA | 28.2 | |
| 19 | Oliver South Africa | The Brandtech Group | Johannesburg | EMEA | 28.1 |
| 20 | Ting | Istanbul | EMEA | 27.0 | |
| 21 | Publishme | Istanbul | EMEA | 26.0 | |
| 22 | adXclusive | Istanbul | EMEA | 25.3 | |
| 23 | The Digital Media Collective | Johannesburg | EMEA | 24.1 | |
| 24 | iProspect | Dentsu International | Johannesburg | EMEA | 20.0 |
| 24 | Rafineri | Istanbul | EMEA | 20.0 | |
| 26 | Zon IME-Project Management | Istanbul | EMEA | 16.3 | |
| 27 | Lumico | Johannesburg | EMEA | 16.0 | |
| 27 | Mark1 | Duke Group | Johannesburg | EMEA | 16.0 |
| 29 | Bonfire Media | Johannesburg | EMEA | 12.0 | |
| 29 | Merkle | Dentsu International | Dubai | EMEA | 12.0 |
| 31 | Senfonico | Istanbul | EMEA | 8.0 | |
| 31 | Stay Influence | Istanbul | EMEA | 8.0 | |
| 31 | Vanguard 7 | Al Khobar | EMEA | 8.0 | |
| 34 | nabulu | Istanbul | EMEA | 6.1 | |
| 35 | Pixiu Digital | Istanbul | EMEA | 4.9 | |
| 36 | XYI | London | EMEA | 4.2 | |
| 37 | Digital Media Services | Choueiri Group | Riyadh | EMEA | 4.0 |
| 37 | Digitas | Digitas | Dubai | EMEA | 4.0 |
| 37 | Dwarf Planet | Istanbul | EMEA | 4.0 | |
| 37 | Golin | Istanbul | EMEA | 4.0 | |
| 41 | Matrichs | Istanbul | EMEA | 2.1 |